ESPN CHILTON SPORTS POLL: THE DEFINITION OF "HOT"

     1,755 U.S. adults (age 12+) surveyed from May 9-July 3.  Q:
"Thinking only of sports that have emerged within the last ten
years, what's the hottest new sport in America?"
                                GENDER        AGE BREAKDOWN
                         ALL   MEN  WOM   12-17 18-34 35-54  55+
     Outdoor soccer      33%   31%  36%    21%   23%   36%   50%
     Ice hockey           9     7   11     13     9     7    10
     In-line skating      9     8    9     10    12     8    --
     Indoor soccer        7     7    7     --     5    10     7
     Pro roller hockey    4     5   --      7     4     4    --
     ALSO:  Arena football (3%), beach volleyball (3%), figure
skating (3%), indoor lacrosse (3%), bungee jumping (3%), golf
(2%), NASCAR (2%), pro tennis (2%), snowboarding (2%), mountain
biking (1%), rugby (1%), street hockey (1%), volleyball (1%).