SBD/21/Sports Media

WORLD SERIES TO BE SPLIT BETWEEN TWO NETWORKS

     As expected, coverage of the World Series will be split
between The Baseball Network's two broadcast partners, ABC and
NBC, as will the League Championship Series and the Divisional
Playoffs.  ABC gets Games 1,4 and 5 of the World Series, NBC gets
Games 2,3 and 6.  The coverage of a possible Game 7 will be
determined later if necessary (The Baseball Network).  TBN
President Ken Schanzer said the Game 7 decision "might well be a
coin flip.  We don't want to trivialize it, but that's what it
might come down to" (Mike Bruton, PHILADELPHIA INQUIRER, 7/21).
Schanzer:  "Baseball will benefit from cross promotion on the top
two broadcast networks" (Prentis Rogers, ATLANTA CONSTITUTION,
7/21).  NBC's Bob Costas:  "I've already promised Al (Michaels)
that I'll tape 'Seinfeld' and 'Friends' for him while he's doing
Game 5, if he'll tape 'Home Improvement' for me while I'm doing
Game 3" (USA TODAY, 7/21).  Barry Horn in Dallas and Steve Nidetz
in Chicago both called it a "Solomon-like decision" (CHICAGO
TRIBUNE, DALLAS MORNING NEWS, 7/21).
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