World Cup's Overnight Rating Tops '99 Final St. Louis Stadium Task Force Pursuing Land For Rams NBC Generally Praised For NASCAR Coverage Turner Sports Reinstates Greg Anthony Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann
Published July 21, 1995
US West is in talks to buy a 40% stake in Cablevision Systems Corp., the U.S.'s 6th largest cable operator, operator of regional sports channels and part-owner of MSG with ITT. The deal would be for about $600M, according to the WALL STREET JOURNAL. The investment would affect US West's restructuring of its relationship with Time Warner (US West owns 25% of Time Warner's cable and entertainment franchises), but a combination with Cablevision "would create a potent cable-telephone player with a broad reach into contiguous markets" (WALL STREET JOURNAL, 7/21)....In Toronto, Rob Longley examines Molson's decision to move the Maple Leafs to FM station, Q 107. The "tremendous value is as a marketing vehicle for the brewery," with the rock station attracting a younger audience (TORONTO SUN, 7/21). ....The WALL STREET JOURNAL's Kevin Goldman examines ad sales for the upcoming NFL season, reporting that the Super Bowl is already "well sold out," according to SFM Media Senior VP Ray Dundas. NBC is said to be getting prices of as much as $1.2M per 30-second, a 9% rise over last year's $1.1M (WALL STREET JOURNAL, 7/21)....Frank Herzog, Sonny Jurgenson and Sam Huff will be back doing Redskins games when the team moves to WJFK-FM (WASHINGTON POST, 7/21).... The ATP Tour has officially launched its Web Site, ATP Tour Online. Address: http:// atptour.com (ATP Tour)....America One Television has added "FastPitch USA" to its lineup of programming, which the network provides to independent stations (America One)....The different cover boys for SI's 12 regional issues of its NFL '95 special issue -- the "first-ever annual published by SI": Troy Aikman/Steve Young, Bruce Smith, Kerry Collins, Chris Zorich, Brett Favre, James Stewart, Drew Bledsoe, Dave Brown/Mo Lewis, Tim Brown, Ricky Watters, Kevin Greene and Jerome Bettis (SI).