SBD/21/Sports Media

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         US West is in talks to buy a 40% stake in Cablevision
    Systems Corp., the U.S.'s 6th largest cable operator, operator of
    regional sports channels and part-owner of MSG with ITT.  The
    deal would be for about $600M, according to the WALL STREET
    JOURNAL.  The investment would affect US West's restructuring of
    its relationship with Time Warner (US West owns 25% of Time
    Warner's cable and entertainment franchises), but a combination
    with Cablevision "would create a potent cable-telephone player
    with a broad reach into contiguous markets" (WALL STREET JOURNAL,
    7/21)....In Toronto, Rob Longley examines Molson's decision to
    move the Maple Leafs to FM station, Q 107.  The "tremendous value
    is as a marketing vehicle for the brewery," with the rock station
    attracting a younger audience (TORONTO SUN, 7/21). ....The WALL
    STREET JOURNAL's Kevin Goldman examines ad sales for the upcoming
    NFL season, reporting that the Super Bowl is already "well sold
    out," according to SFM Media Senior VP Ray Dundas.  NBC is said
    to be getting prices of as much as $1.2M per 30-second, a 9% rise
    over last year's $1.1M (WALL STREET JOURNAL, 7/21)....Frank
    Herzog, Sonny Jurgenson and Sam Huff will be back doing Redskins
    games when the team moves to WJFK-FM (WASHINGTON POST, 7/21)....
    The ATP Tour has officially launched its Web Site, ATP Tour
    Online.  Address:  http:// (ATP Tour)....America One
    Television has added "FastPitch USA" to its lineup of
    programming, which the network provides to independent stations
    (America One)....The different cover boys for SI's 12 regional
    issues of its NFL '95 special issue -- the "first-ever annual
    published by SI":  Troy Aikman/Steve Young, Bruce Smith, Kerry
    Collins, Chris Zorich, Brett Favre, James Stewart, Drew Bledsoe,
    Dave Brown/Mo Lewis, Tim Brown, Ricky Watters, Kevin Greene and
    Jerome Bettis (SI).

    Print | Tags: ATP, Cablevision, Madison Square Garden, Maple Leaf Sports and Entertainment, NBC, NFL, Sports Illustrated, Media, Toronto Maple Leafs, Washington Redskins

         Officials from Westinghouse and CBS are meeting this morning
    "to negotiate the terms of a formal takeover offer that
    Westinghouse hopes to make for CBS within the next several
    weeks," according to today's N.Y. TIMES.  Geraldine Fabrikant
    notes that some "key issues remain unresolved," including price
    and the speed at which the transfer could win FCC approval.
    Westinghouse "wants to avoid a bidding war," but there is
    "speculation that another bidder might emerge."  Seagram's was
    said to be considering swapping its 15% stake in Time Warner for
    Time Warner's holdings in Turner Broadcasting (N.Y. TIMES, 7/21).
    The N.Y. POST notes rumors that Ted Turner and TCI's John Malone
    are said to be teaming, while Seagram's/MCA head Edgar Bronfman,
    Barry Diller and Disney's Michael Eisner are also mentioned as
    possible bidders (Greg Clarkin, N.Y. POST, 7/21).  The FINANCIAL
    TIMES reports that Westinghouse is seeking an "agreed bid" in
    order to "shut out" any rival bidders (Richard Waters, FINANCIAL
    TIMES, 7/21).  The WALL STREET JOURNAL profiles Westinghouse CEO
    Michael Jordan, whose "frustration" in reviving the company led
    to a decision on a "new course" (Raju Narisetti, WALL STREET
    JOURNAL, 7/21).

    Print | Tags: CBS, Media, Viacom, Walt Disney

         As expected, coverage of the World Series will be split
    between The Baseball Network's two broadcast partners, ABC and
    NBC, as will the League Championship Series and the Divisional
    Playoffs.  ABC gets Games 1,4 and 5 of the World Series, NBC gets
    Games 2,3 and 6.  The coverage of a possible Game 7 will be
    determined later if necessary (The Baseball Network).  TBN
    President Ken Schanzer said the Game 7 decision "might well be a
    coin flip.  We don't want to trivialize it, but that's what it
    might come down to" (Mike Bruton, PHILADELPHIA INQUIRER, 7/21).
    Schanzer:  "Baseball will benefit from cross promotion on the top
    two broadcast networks" (Prentis Rogers, ATLANTA CONSTITUTION,
    7/21).  NBC's Bob Costas:  "I've already promised Al (Michaels)
    that I'll tape 'Seinfeld' and 'Friends' for him while he's doing
    Game 5, if he'll tape 'Home Improvement' for me while I'm doing
    Game 3" (USA TODAY, 7/21).  Barry Horn in Dallas and Steve Nidetz
    in Chicago both called it a "Solomon-like decision" (CHICAGO

    Print | Tags: ABC, NBC, Media, Walt Disney
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