SBD/21/Sponsorships Advertising Marketing

FROM THE MIDDLE OF THE FAIRWAY: GOLF NEWS & NOTES

     Tommy Armour Golf Co. is undergoing a "major expansion of
its sales force," including the hiring of two new regional sales
managers, Jim Grundberg and Dave Tobin.  Armour also plans to
change their sales management to include four regional sales
managers and a national accounts manager.  The company hopes the
move will allow it to "execute a grass-roots sales and marketing
effort in all regions of the country."....Gary McKennas has
decided leave as Dir of U.S. Sales for Golf at Spalding Sports
Worldwide for VP/Sales of the Americas at MacGregor Golf. McKenna
is reportedly "one of the golf industry's more respected
executives."....Fred Perry Sportswear, a manufacturer of tennis
apparel, has been purchased by Action Sports Group and will
target a new golf line.  Jeff Kohr, newly named President, said
they plan to introduce a Perry Golf line as early as January '96
(GSO PRO REPORT, 7/21).
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