Russell Shows Off Player-Coach Bond In Ads Is Russell Athletic Deal Hurting GA Tech Brand? Nike Reps 49 Teams In Women's Tourney Nike Representing 51 NCAA Tournament Teams Nike Sponsors Large Portion Of Women's Tourney Teams Nike Dominates NCAA Tourney Representation Nike Brand Prevalent In Women's Tourney Georgia Tech To Unveil New Helmets Marvel, Russell Team Up For College Apparel Program Nike Sponsors 50 Women's Tourney Teams
SBD/21/Sponsorships Advertising Marketing
FROM THE MIDDLE OF THE FAIRWAY: GOLF NEWS & NOTES
Published July 21, 1995
Tommy Armour Golf Co. is undergoing a "major expansion of its sales force," including the hiring of two new regional sales managers, Jim Grundberg and Dave Tobin. Armour also plans to change their sales management to include four regional sales managers and a national accounts manager. The company hopes the move will allow it to "execute a grass-roots sales and marketing effort in all regions of the country."....Gary McKennas has decided leave as Dir of U.S. Sales for Golf at Spalding Sports Worldwide for VP/Sales of the Americas at MacGregor Golf. McKenna is reportedly "one of the golf industry's more respected executives."....Fred Perry Sportswear, a manufacturer of tennis apparel, has been purchased by Action Sports Group and will target a new golf line. Jeff Kohr, newly named President, said they plan to introduce a Perry Golf line as early as January '96 (GSO PRO REPORT, 7/21).