Comcast To Sponsor JGR's No. 19 Toyota Orlando City SC Sells Out MLS Debut St. Louis Stadium Renderings Unveiled NBA Hires Pantoya To Lead Mobile Classified Advertisements Fox Sees NASCAR Overnight Increase Could Rousey's UFC Dominance Hurt Brand? Match Play Championships Headed To Austin AEG Reports Warn Against Inglewood Stadium March Madness YouTube Channel Launching
Upcoming Conferences and Events
SBD/21/Sponsorships Advertising Marketing
BENETTON HITS AIR WITH SPORTS-SYSTEM ADS; IPO COMING NEXT
Published July 21, 1995
Benetton, parent of Prince Sports Group, launched its first ad for the company's SportsSystem division, which sells skis, ski boots, snowboards, tennis racquets, in-line skates and sports apparel. The campaign, created by Olivier Toscani, Creative Dir for Benetton Group, runs with the theme, "Do You Play Life?" The costs is estimated at $27M and the campaign will run through summer of '96 (AD AGE ONLINE, 7/21). Benetton is planning a public offering in '97 (GOLF SHOP OPERATIONS PRO REPORT, 7/21).