SBD/19/Sports Media

MEDIA NOTES

     Rupert Murdoch's News Corp. has assumed full ownership of
Hong Kong-based satellite broadcaster, Star TV, after paying
$346.6M for the 36.4% it didn't already own (FINANCIAL TIMES,
7/19)....GE's NBC unit is doubling its ownership stake in Court
TV to 33.3% by buying out partner Cablevision (WALL STREET
JOURNAL, 7/19)....Toronto FM rock station Q 107 has acquired the
rights to the Maple Leafs for the next four years.  Molson said
the decision to go with Q 107 over longtime carrier The FAN was
based on three reasons:  money, a younger audience, and the
Leaf's "secondary status" at The FAN.  Q 107 is owned by Western
Int'l Communications, whose principal owner is the Griffiths
family, owners of the Canucks, Grizzlies and GM Place (William
Houston, Toronto GLOBE & MAIL, 7/19)....The Flyers have
reassigned longtime TV announcer Gene Hart to a community
relations position.  Hart says he is the last of the '67
expansion announcers (PHILA. DAILY NEWS, 7/19).... Sports Media
Inc. announced that it has been selected to publish both the
Panthers and the Saints yearbooks for the upcoming NFL season,
bringing the company's total to 24 NFL teams (Sports
Media)....While ESPN put up $35M for its 20% stake in Labatt's
communications assets, the U.S. cable network also paid about
$30M for "convertible debentures" that could raise its equity
stake to 33% when Canadian officials loosen foreign broadcast
ownership rules, as expected (FINANCIAL POST, 7/19)....Verne
Lundquist takes over as TNT's top NFL play-by-play man this year.
Turner Sports President Harvey Schiller said Lundquist will also
serve as "lead talent" during the Goodwill Games (ATLANTA
CONSTITUTION, 7/19)....Microsoft plans to include Internet access
in its new Microsoft Network when Windows 95 rolls out next
month.  The N.Y. TIMES sees that announcement as pushing
Microsoft a "step closer to a showdown with the Justice
Department" (Peter Lewis, N.Y. TIMES, 7/19).  Ad space on the MSN
will cost $7,500/month for a 12-month arrangement (REUTERS/DAILY
VARIETY, 7/19)....A special issue of SPORTS ILLUSTRATED hits
newsstands Thursday previewing the upcoming NFL season.  The
issue will have 12 different covers for 12 different regions of
the country.  The issue is the first of its kind for the SI, and
will be followed in upcoming months by special issues for college
football, the NBA, and college basketball (AD AGE ONLINE, 7/19).
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