U.S.-China Draws 5.7 Million Viewers To Fox Discovery Lands European Oly Rights Through '24 Fox, USGA "Pleased Overall" With U.S. Open Coverage Golf Analyst Oosterhuis Fighting Alzheimer's MLB Changes HR Derby Format Costas To Apologize To Cubs Pitcher Media Notes Rays Senior VP Mark Fernandez Resigns MLB Planning S.F.-Based Replay Center Fox' David Neal Ready For Big Soccer Day
BASEBALL BESTED BY ALL EXCEPT "DR. QUINN, MEDICINE WOMAN"
Published July 19, 1995
There were nine prime-time programs on the four broadcast networks Saturday night, and The Baseball Network's "Baseball Night in America" on ABC finished eighth in the ratings, according to NEWSDAY's Steve Zipay. Baseball beat only "Dr. Quinn, Medicine Woman." Saturday's games drew a national Nielsen rating of 5.5, down 19% from last year (NEWSDAY, 7/19). Michael Hiestand notes that two other Fox shows that fared better that baseball on Saturday night have already been canceled (USA TODAY, 7/19). Monday night's games drew a 6.9, down 12% from a 7.8 in '94. Saturday/Monday ratings in key MLB markets: Baltimore 12.2/ 14.4; Cleveland 7.5/22.9; Denver 9.8/17.9; Dallas 10.0/11.9; Boston 8.3/14.0; New York 4.3/7.6; Minneapolis 8.5/7.4; Detroit 2.0/2.3 (N.Y. TIMES, 7/19).