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SBD/19/Sponsorships Advertising Marketing
SENIOR PGA EVENT IN SEATTLE LOOKING FOR A SPONSOR
Published July 19, 1995
The future of the PGA Senior Northwest Classic is "in danger unless a new sponsor can be found by December 1," according to the SEATTLE POST-INTELLIGENCER. GTE, which has sponsored the event since '86, announced that they will not renew their deal after this year's tournament, September 4-10. GTE officials said the event "no longer fit in with corporate priorities." Tournament Dir Rick Larson "believes the departure of GTE signals an era where sporting events face more difficulty attracting sponsors" and said that the tournament might have to seek out multiple sponsors to replace GTE. Larson: "It was a lot easier to sponsor a tournament in the 80's and certainly it was a lot less money. ... Back in the '80's many, many companies could have handled the title sponsor to an event such as this" (Angelo Bruscas, SEATTLE POST-INTELLIGENCER, 7/19).