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SBD/19/Sponsorships Advertising Marketing
Published July 19, 1995
The Tennis Industry Association will run a series of public service announcements to promote the game. The 15-second PSA's feature Michael Chang and the Jensen brothers and will run nationwide next month. The spots will be produced with manufacturers and retailers and will feature the telephone numbers of local tennis facilities in each city....Reebok Int'l has been named the official footwear sponsor of the Silver Bullets....Wilshire Fragrence Inc. plans to launch a NASCAR cologne in August (SPORTING GOODS BUSINESS, 7/95 issue)....The Action Sports Retailer trade expo will be held from September 8- 10 in San Diego (Action Sports). ....To commemorate the debuts of the Panthers and Jaguars in the Hall of Fame Game on July 29, the Hall is issuing special oversized tickets with the teams' helmets and the phrase, "The Tradition Begins" (NEWSDAY, 7/15).... When the Diamondbacks begin play at the new Bank One Ballpark in Phoenix, announcers must say "Another Bank One boomer" when a home run is hit. That practice follows Whataburger, a local AZ burger chain which helped finance America West Arena. Now, Suns announcers must say "What a Shot! What a burger!" when a player hits a three point shot (MILWAUKEE JOURNAL SENTINEL, 7/19)....Teams representing U.S. and int'l cities will be in Philadelphia for the third annual Reviving Baseball in the Inner Cities (RBI) World Series from August 8-12 at Veterans Stadium. The event is sponsored by MLB, in conjunction with the National Sporting Goods Manufacturing Association and the Phillies (MLB).