Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Chargers, Raiders Meet With L.A. Officials Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record
Published July 18, 1995
The Baseball Network received a 6.5 rating and a 13 share in Nielsen overnight ratings for its Saturday night debut of "Baseball Night in America." Viewership is down 13.3% from last year's opener (Steve Zipay, NEWSDAY, 7/18). ....One NBC exec, reiterating that the net is not interested in bidding on baseball: "It's not like we're losing something -- it's more like, 'Yippie!' Baseball is a declining sport" (ELECTRONIC MEDIA, 7/17 issue)....HBO Sports has announced the hiring of Nicole Watson, a reporter and host for Turner Sports, to join the "Inside the NFL" team as a reporter. Also, HBO's July 30 edition of "Real Sports with Bryant Gumbel" includes a piece on Lenny Dykstra produced by two-time Oscar winner Barbara Kopple (HBO). The Dykstra piece includes his comments on the strike and his belief that letting Fay Vincent go as commissioner was baseball's "biggest mistake" (PHILADELPHIA INQUIRER, 7/18).