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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     L.A. Gear reported a fiscal second-quarter loss of $5.9M or
$.34 cents a share, compared with an $11.8M, or $.59 cents a
share, loss over the same period on '94.  L.A. Gear "warned that
full-year sales may be affected after Wal-Mart Stores failed to
adhere to a minimum annual-purchase agreement."  Wal-Mart will
buy only $45M in L.A. Gear footwear, not the expected $80M (WALL
STREET JOURNAL, 7/18). ....Converse's acquisition of Apex One
will result in Converse-manufactured uniforms for the upcoming
college basketball season at the Univ.'s of Georgia, Nebraska,
Minnesota, South Carolina, and New Mexico (BRANDWEEK, 7/17).
....Advantage Int'l has a signed golfer Mark McCumber to a
management contract (GOLF WEEK, 7/15 issue)....20th Century Fox
has bought the rights to the screenplay for "The Curse of the
Bambino," a comedy about a Red Sox fan trying to break the curse
to help his dying father.  Casting will begin soon, and shooting
will is scheduled for April (BOSTON GLOBE, 7/16)....Easton Sports
of Burlington, CA, has signed the Yankees' Paul O'Neil and the
Astros' Jeff Bagwell to endorsement contracts.  They will both
use and endorse Easton batting gloves and wristbands (NSGA RETAIL
FOCUS, 7/95 issue).... Baseball FanFest will make its first
appearance outside North America when it goes to London next
month for three days (MLB)....Kraft, who has re-upped their NFL
sponsorship deal for a reported $3M, will run a national
promotion with Kraft cheese, Oscar Meyer, and Louis Rich tying in
21 NFL teams (BRANDWEEK, 7/17 issue)....The ESPN Chilton Sports
Poll announced the addition of Toyota as a Charter Sponsor of its
sports marketing research.  Toyota is the first auto company to
purchase ESPN Chilton's research (ESPN Chilton)....PF Sports
Ventures, a subsidiary of Photo File, will run their annual
promotion offering fans a chance to win the title of "National
Baseball Trivia Champion."  A scaled-down promo will be
introduced this month in USA Today's BASEBALL WEEKLY, with the
full program launched in '96 (Photo File)....The NFL's "Air It
Out" four-on-four flag football tournament, presented by
Budweiser, Gatorade, and Ocean Spray, will be in Detroit from
August 12-13 (Lions).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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