SBD/14/The Back Of The Book

ESPN CHILTON SPORTS POLL: WHO'S READY FOR '96?

     3,776 respondents were surveyed from May 16-July 3.
QUESTION:  HOW INTERESTED ARE YOU IN THE 1996 OLYMPICS?
                     GENDER      RACE         AGE BREAKDOWN
                    MEN  WOM   WHT  BLK   12-17 18-34 35-54  55+
     VERY           31%  38%   32%  49%    36%   32%   39%   29%
     SOMEWHAT       36   32    35   24     33    35    35    30
     A LITTLE BIT   20   15    18   13      6    18    15    27
     NOT AT ALL     13   15    14   15     24    15    10    14
                      BY INCOME            GEOGRAPHICAL REGION
                 <$25K $25-75K >$75K     N.E.  N/CEN  SOUTH  WEST
     VERY          29%   35%    45%      35%    29%    44%    30%
     SOMEWHAT      29    37     31       37     38     23     40
     A LITTLE BIT  17    18     17       17     16     16     21
     NOT AT ALL    24     9      8       11     17     17      9
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