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  • ACOG SIGNS NISSAN AS THIRD AUTO SPONSOR

         On Thursday, the Atlanta Committee for the Olympic games
    announced the signing of Nissan Motor Corp. USA as an official
    sponsor of the '96 Summer Games.  Nissan USA has committed to
    fund training and travel [to the games] for U.S. athletes.  In
    addition, Nissan will provide "a fleet of vehicles" for the
    Olympic Village and play a "critical role" in helping transport
    25,000 members of the Olympic family and the 15,000 media who
    cover the games" (ACOG).  GM and BMW are the two other automotive
    sponsors of the Games.
    

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  • OLYMPIC NOTES

         According to an economic study by the Univ. of Georgia, the
    '96 Games will have created 80,000 jobs and will contribute $5B
    to GA's economy.  The study looks at economic impact between '91
    and '97 (ATLANTA CONSTITUTION, 7/13).... With one year until the
    games, two of the four Olympic Village dormitories are sinking.
    The sinking could lead to some major structural and potential
    p.r. problems as the AOGC and the state try to solve the problem.
    A final engineering report is due soon days (ATLANTA
    CONSTITUTION, 7/13; USA TODAY, 7/14)....ACOG organizers are
    scaling back plans to sell 2 million personalized bricks for the
    Olympic Centennial Park.  The new target of 1 million is also in
    doubt, since only 160,000 $35 bricks have been sold to date.  The
    brick break-even mark:  748,000.  Slow brick sales could lead to
    a potential $5-10M shortfall for ACOG (USA TODAY, 7/13)....AT&T
    has hired BBDO for its Olympic sponsorship campaign, expected to
    cost $40M (ADWEEK, 7/10).
    

    Print | Tags: ATT, BBDO, Olympics
  • PAYNE PAINTS A POSITIVE PICTURE

         ACOG President & CEO Billy Payne is interviewed in today's
    WALL STREET JOURNAL.  On construction schedules and finances:
    "We're going to raise the amount of money -- $1.6B -- we said we
    would raise four years ago ... when nobody believed us."  Payne,
    on the prospect of a surplus:  "Now, if you allow me to reframe
    the question -- what's the extent of a cash reserve even beyond
    that amount [the $550M paid up front by the community]? -- we
    would hope there would be a small one, certainly."  Payne said
    ticket sales were "good":  "I don't want to quantify it. [But]
    it's been gratifying to see people really interested in some
    sports we historically would have considered 'lesser' sports
    [baseball, beach volleyball]."  On concerns about marketplace
    "clutter" from the number of sponsors:  "They're all category
    exclusive. ... While I am certain that every sponsor would wish
    there were only one or two others, I think category exclusivity
    is eminently more important than the number of sponsors"  (WALL
    STREET JOURNAL, 7/14)
    

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  • TOUGH FINANCIAL SLEDDING FOR '95 OLYMPIC FESTIVAL

         With only eight days until opening events, the '95 Olympic
    Festival in Denver is facing a rough financial situation where
    "bills are barely getting paid and corporate sponsors (are) slow
    to pay their pledges," according to the DENVER POST.  Ticket
    sales are currently at $1.3M, down significantly from earlier
    projections of $2.4M.  Although sales are expected to increase,
    the goal still may not be reached.  Organizers had hoped for a
    $50M boost to the local economy.  Tim Leiweke, Festival Co-Chair,
    is credited with the recent improvement in ticket sales and
    corporate contributions.  Some potential large local sponsors,
    like Coors and Pepsi-Cola, have been unable to contribute to the
    festival because of USOC rules prohibiting the Festival from
    being sponsored by a competitor of an official '96 Olympic
    sponsor.  Leiweke:  "It would have been nice if we could have
    done our own deals, but we just have to live with this" (Chance
    Conner, DENVER POST, 7/13)
    

    Print | Tags: Olympics, PepsiCo, USOC
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