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ONE-UP-MANSHIP IN L.A. AS COLISEUM HAS DEAL TO BUILD SUITES
Published July 14, 1995
One day after Pasadena City officials approved a renovation of the Rose Bowl in an attempt to lure an NFL team, L.A. Memorial Coliseum officials said they were "very close" signing a 10-year deal with concessionaire Service America Corp., "providing the revenue necessary for the financing and building of 41 luxury boxes." The installation of luxury boxes would make the Coliseum "an attractive site" for potential NFL expansion or to owners of an existing team. Officials estimate if the agreement goes into effect by October 1 as planned, luxury boxes could be ready for the '96 season (Bill Plaschke, L.A. TIMES, 7/13).