SBD/12/Sports Media

BASEBALL'S ALL-STAR GAME LOWEST RATED IN THREE YEARS

     Last night's MLB All-Star Game received a 14.6 rating and a
24 share in Nielsen overnights, which could signal the lowest
rating the game has received in three years.  The All-Star Game
received a 15.7 national rating in '94, and a 15.6 in '93.  The
following are the ratings in the Nielsen overnight cities
(Nielsen Sports Marketing Service).
             '95   '94   '93                 '95   '94   '93
ATL    20.2  24.4  28.7       MNPLS     11.4  18.1  20.8
     BALT   19.3  24.5  36.9       NEW YORK  11.6  12.8  13.8
     BOS    13.6  12.4  15.2       ORLANDO   10.9  12.8   --
     CHAR   10.8  10.1   --        PHIL      17.2  20.4  25.8
     CHI    15.5  18.3  17.9       PHOENIX    8.0  10.9   --
     CINC   21.5  18.0  22.9       PITTS     13.1  19.7  18.1
     CLEV   24.7  21.8  21.4       PORTLAND  10.8  10.2   --
     DAL-FW 23.5  16.8  16.6       SACR      14.8  15.6   --
     DENV   18.2  15.7  17.0       SAN ANT    9.4  12.4   --
     DET    13.5  14.2  21.5       S.D.      16.5  17.6  14.2
     HART   12.9  14.7   --        S.F.-S.J. 12.3  14.6  15.6
     HOU    13.5  17.2  13.6       SEAT      20.1  19.9  16.4
     IND     9.6   9.4   --        STL       12.0  21.6  20.7
     K.C.   18.2  19.5  18.7       TAMPA/SP   7.7  11.9   --
     L.A.   16.7  13.0  12.6       WASH, DC  14.2  14.9   --
MIAMI  12.2  12.5  11.9       W PM BCH  10.0  15.0   --
     MILW   11.2  16.7  20.6       AVERAGE   14.6  16.0  19.1
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Related Topics:

MLB, Nielsen, Media

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