SBD/11/Sports Media

MEDIA NOTES

     ESPN Personalities Chris Berman, Keith Olbermann, Dan
Patrick, Charlie Steiner and Mike Tirico are featured in Hootie &
The Blowfish's newest video: "Only Wanna Be With You."  The video
ran yesterday on VH-1 and premieres today on MTV (ESPN).  ESPN
spokesperson Rob Tobias told THE DAILY the network is not
authorized to show the video until MTV premieres it, but there
are plans to use parts of it in SportsCenter broadcasts (THE
DAILY)....In Milwaukee, ratings for Brewers broadcasts are down
21% on WVTV.  The team averaged a 15 share last year and is only
drawing an 11.8 share in '95 (MILWAUKEE JOURNAL SENTINEL)....Bay
Area radio station KNEW is the front runner in the competition
for the Raiders' rights fees, according to C.W. Nevius.  Nevius
reports that the Raiders are "virtually insisting the games be
carried on AM and FM," and that KNEW could use sister FM station
KSAN (S.F. CHRONICLE, 7/11)....Interbrew SA is "playing a cat-
and-mouse" game with the three bidders for John Labatt's
broadcast assets, according to THE FINANCIAL POST.  Sources say
the three bidders -- Baton Broadcasting, CanWest Global and
Alliance -- are being driven to bid higher in a "giant game of
chicken" (FINANCIAL POST, 7/11). ... News Corp. has struck a deal
to develop a satellite broadcasting unit in Latin America with
Brasil's Globo Organization.  Eben Shapiro writes that with the
move, News Corp "is aiming at a market with 400 million people
and 65 million households with TV sets" (WALL STREET JOURNAL,
7/11)....The latest issue of AD AGE critiques Ticketmaster's web
site.  A sampling of the comments: "Getting concert and event
info here is much more effective and pleasant than spending 20
minutes on hold on the phone."  The address:
http://www.ticketmaster.com (AD AGE, 7/10 issue).... Sanyo will
put the first 3D televisions on sale this week in Japan.  To
receive the full effect, viewers are required to wear battery-
operated glasses (FINANCIAL TIMES, 7/11)....In Baltimore, Milton
Kent bashes ESPN for its refusal to tell viewers who won the All-
Star Home Run hitting contest on last night's 6:30pm EDT
"SportsCenter."  The network, which aired a tape of the contest
after "SportsCenter," showed highlights but did not give the
winner.  The SUN's Kent:  "A news-gathering organization
shouldn't play fast and loose with facts" (Baltimore SUN, 7/11).
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