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SBD/11/Sponsorships Advertising Marketing
U.S. OPEN SPONSORS READY TO BEGIN PROMOTION PUSH
Published July 11, 1995
The USTA will sell its licensed U.S. Open logo apparel through Feron's Events, Inc., a NY-based company that handles all the Open's on-site merchandise vending. The Open Collection includes shirts, sweats, hats, and other items. To "hype the in- store line," Feron's is conducting a sweepstakes giveaway. Feron's President Robert Kaye said there is "a real need for licensed products at the industry level; most everything sold for tennis is now branded." Kaye said they are just beginning a licensing program and that a fall collection of practice-type apparel will be introduced in November. Other Open sponsors are also running promotions. Wilson, the official ball, will run a sweepstakes in 3 million cans of its Open and Championship balls. The sweepstakes also offers trips to the U.S. Open, Super Bowl, or PGA Championships. Wilson Business Dir Jill Mehrberg said they will also "tailor custom Open promotional events for individual accounts." Mehrberg: "We can provide tickets for retailers to send the winners of those events to the Open." K- Swiss will include an "in-store sweepstakes" where consumers are eligible for free courtside tickets (Stuart Chirls, TENNIS BUYER'S GUIDE, 7/95 issue).