SBD/11/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     NBA Entertainment and CBS/Fox will release nationally on
July 18 "Double Clutch -- The Houston Rockets Second Championship
Season."  The video will be available in Houston on July 14 (NBA
Entertainment)....Sears, Roebuck & Co. will team with Reebok and
Adidas in a promotion in support of the Special Olympics.  Sears
will offer consumers a 20% discount on all Adidas and Reebok
cross training and basketball shoes and will donate $1 to Special
Olympics for each purchase.  The donation will be matched by each
shoe company.  Sears will offer the discount in ads sent to 44
million households; the promotion runs through July 23 (AD AGE
ONLINE, 7/11)....The National In-Line Hockey Association has
signed a sponsorship agreement with Roll-On Floor Products, a CA-
based company that provides floor coating to amateur and pro in-
line teams and organizations (NIHA)...The IHL Kansas City Blades
has signed Hy-Vee Food Stores as the "Official Food Store." The
agreement includes a variety of media and promotions at Kemper
Arena (Blades)....At U/Nebraska, athletic officials have taken
the "Corn" out of the team's "Cornhuskers" nickname, removing it
from printed materials and logos.  Nebraska AD Bill Byrne:
"We've found that Cornhuskers and Herbie, the mascot, just don't
sell outside of Nebraska" (AP/N.Y. TIMES, 7/11)....Penn Racquet
Sports, Ping, Reebok, and Titleist will be among the
participating sponsors of the second annual Black
Enterprise/Pepsi Golf & Tennis Challenge, August 31-September 4
in Palm Beach Gardens, FL (Black Enterprise).
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