LeBron "Would Love" To Own NBA Franchise New Orleans Officially Hosting '17 NBA ASG NBA Teams Talking Jersey Deal With Emirates Pacers Unveil Plans For Luxury Entertainment Area Sportradar, Second Spectrum Close To NBA Deal? NFL Seeks Out-Of-Market Suit Dismissal Gores Talks Potentially Moving Pistons Downtown Carmelo Won't Use Olympics For Social Statement NBPA's Michele Roberts Support Player Activism Minding My Business With CBS Sports' Tyler Hale
SBD/11/Sponsorships Advertising Marketing
Published July 11, 1995
NBA Entertainment and CBS/Fox will release nationally on July 18 "Double Clutch -- The Houston Rockets Second Championship Season." The video will be available in Houston on July 14 (NBA Entertainment)....Sears, Roebuck & Co. will team with Reebok and Adidas in a promotion in support of the Special Olympics. Sears will offer consumers a 20% discount on all Adidas and Reebok cross training and basketball shoes and will donate $1 to Special Olympics for each purchase. The donation will be matched by each shoe company. Sears will offer the discount in ads sent to 44 million households; the promotion runs through July 23 (AD AGE ONLINE, 7/11)....The National In-Line Hockey Association has signed a sponsorship agreement with Roll-On Floor Products, a CA- based company that provides floor coating to amateur and pro in- line teams and organizations (NIHA)...The IHL Kansas City Blades has signed Hy-Vee Food Stores as the "Official Food Store." The agreement includes a variety of media and promotions at Kemper Arena (Blades)....At U/Nebraska, athletic officials have taken the "Corn" out of the team's "Cornhuskers" nickname, removing it from printed materials and logos. Nebraska AD Bill Byrne: "We've found that Cornhuskers and Herbie, the mascot, just don't sell outside of Nebraska" (AP/N.Y. TIMES, 7/11)....Penn Racquet Sports, Ping, Reebok, and Titleist will be among the participating sponsors of the second annual Black Enterprise/Pepsi Golf & Tennis Challenge, August 31-September 4 in Palm Beach Gardens, FL (Black Enterprise).