L.A. 2024 Olympic Village On Shaky Ground L.A. 2024 Hires Two More Execs From WMG Golfer Adam Scott: Olympics Not A Priority USOC Creates New NCAA-Focused Position Business Sector Takes Spotlight For L.A. Bid Gene Sykes To Be CEO Of L.A. 2024 WADA Shows Russia Sponsored T&F Doping Sportradar, IOC Agree To Share Betting Info Biden Makes Surprise Visit To Olympics Meeting Wasserman: Games Would Focus On Athletes
ARE YOU READY? CONSUMERS SHOW AWARENESS OF OLYMPIC SPONSORS
Published July 11, 1995
A phone survey of 250 people conducted in April by Greenwich, CT-based NFO Research revealed that two-thirds of respondents think it is important for a corporation to be an Olympic sponsor, according to ADVERTISING AGE. The survey also revealed 23% of consumers surveyed would definitely or probably switch from their current brand to a brand offered by an Olympic sponsor. Females and people with household incomes under $35,000 would be most likely to switch to an Olympic-sponsored brand (Leah Rickard, AD AGE, 7/10 issue).