U.S. Senators Send Letter To USOC Over Zika USOC Officials Receive Six-Figure Bonuses USA Luge HQ To Stay In Lake Placid Judge Dismisses Challenge To Team USA Ad Ban Golf's Olympic Future Hangs In The Balance Construction On Olympic Venues Halted Golf's Bodies Criticized Over Summer Schedule IIHF's Fasel Not Confident In NHL Oly Participation USOC, NBC Partner On Gold Map Initiative Brazil Struggling With Rio Games Preparations
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ARE YOU READY? CONSUMERS SHOW AWARENESS OF OLYMPIC SPONSORS
Published July 11, 1995
A phone survey of 250 people conducted in April by Greenwich, CT-based NFO Research revealed that two-thirds of respondents think it is important for a corporation to be an Olympic sponsor, according to ADVERTISING AGE. The survey also revealed 23% of consumers surveyed would definitely or probably switch from their current brand to a brand offered by an Olympic sponsor. Females and people with household incomes under $35,000 would be most likely to switch to an Olympic-sponsored brand (Leah Rickard, AD AGE, 7/10 issue).