IIHF's Fasel Not Confident In NHL Oly Participation USOC, NBC Partner On Gold Map Initiative Brazil Struggling With Rio Games Preparations Schwartzel Latest To Withdraw From Rio Games NHL's Future Olympic Participation In Doubt More Sports Orgs Moving To Lausanne Oosthuizen Becomes Latest Golfer To Bypass Rio Adam Scott Latest Big Name To Skip Rio Golf COC Exploring Interest In Upcoming Olympics De La Hoya Pleads Against Pros In Olympics
ARE YOU READY? CONSUMERS SHOW AWARENESS OF OLYMPIC SPONSORS
Published July 11, 1995
A phone survey of 250 people conducted in April by Greenwich, CT-based NFO Research revealed that two-thirds of respondents think it is important for a corporation to be an Olympic sponsor, according to ADVERTISING AGE. The survey also revealed 23% of consumers surveyed would definitely or probably switch from their current brand to a brand offered by an Olympic sponsor. Females and people with household incomes under $35,000 would be most likely to switch to an Olympic-sponsored brand (Leah Rickard, AD AGE, 7/10 issue).