ROCOG Admits To Rushing Village Completion Rio Expected To Run 43% Over Budget Athletes Village Yet To Pass Safety Tests Russia Reportedly Offered Deal To IOC IOC Criticized For Allowing Russia To Field Team Australians Unhappy With Olympic Village USA Gymnastics Agrees To Buy Karolyi Ranch Editorials Call For Complete Russian Oly Ban Tennis Players Drop From Games Citing Zika Russia Expects Rio Decision By Sunday
ARE YOU READY? CONSUMERS SHOW AWARENESS OF OLYMPIC SPONSORS
Published July 11, 1995
A phone survey of 250 people conducted in April by Greenwich, CT-based NFO Research revealed that two-thirds of respondents think it is important for a corporation to be an Olympic sponsor, according to ADVERTISING AGE. The survey also revealed 23% of consumers surveyed would definitely or probably switch from their current brand to a brand offered by an Olympic sponsor. Females and people with household incomes under $35,000 would be most likely to switch to an Olympic-sponsored brand (Leah Rickard, AD AGE, 7/10 issue).