Details Begin Emerging On DC 2024's Bid Plans S.F. Begins Effort To Land '24 Games IOC's Bach: Reform Will Make Bid Process Friendlier IOC Releases Reform Agenda Beijing Seen As Front-Runner For '22 Games Giants' Baer Leading Bay Area's '24 Bid USOC May Help Colleges Fund Olympic Sports Boston Bid Hinges On Proximity Of Venues Boston Mayor Changes Tune On Olympics Bid Boston Bid To Use Computer Model To Make Case
ARE YOU READY? CONSUMERS SHOW AWARENESS OF OLYMPIC SPONSORS
Published July 11, 1995
A phone survey of 250 people conducted in April by Greenwich, CT-based NFO Research revealed that two-thirds of respondents think it is important for a corporation to be an Olympic sponsor, according to ADVERTISING AGE. The survey also revealed 23% of consumers surveyed would definitely or probably switch from their current brand to a brand offered by an Olympic sponsor. Females and people with household incomes under $35,000 would be most likely to switch to an Olympic-sponsored brand (Leah Rickard, AD AGE, 7/10 issue).