Beijing To Host '22 Winter Games Sponsors Eye Olympics' Return To China Boston Donors Opine On Where Bid Was Lost Boston Mayor Calls Out Thomas Bach IOC President Blames Boston For Failed Bid Sources: USOC Makes Contact With L.A. Boston's '24 Olympics Bid Folds L.A. Seen As Top Replacement For Boston USOC Feeling Heat For Failed Boston Bid Should USOC Keep Bidding For '24 Games?
ARE YOU READY? CONSUMERS SHOW AWARENESS OF OLYMPIC SPONSORS
Published July 11, 1995
A phone survey of 250 people conducted in April by Greenwich, CT-based NFO Research revealed that two-thirds of respondents think it is important for a corporation to be an Olympic sponsor, according to ADVERTISING AGE. The survey also revealed 23% of consumers surveyed would definitely or probably switch from their current brand to a brand offered by an Olympic sponsor. Females and people with household incomes under $35,000 would be most likely to switch to an Olympic-sponsored brand (Leah Rickard, AD AGE, 7/10 issue).