Officials Withhold Judgement On Boston Bid 2.0 New Boston Bid Boston 2024 Can't Find Home For Velodrome Sources: USOC Encouraged By Boston '24 Tweaks USOC Polling Boston Residents On '24 Olympics USOC Tries To Woo Potential Rio Games Sponsors Poor Poll Numbers Should Not Hurt Boston '24 Boston '24 Moves Beach Volleyball Out Of City Pagliuca Promises Stronger Olympic Plan USOC Joins Coalition Of College Conferences
ARE YOU READY? CONSUMERS SHOW AWARENESS OF OLYMPIC SPONSORS
Published July 11, 1995
A phone survey of 250 people conducted in April by Greenwich, CT-based NFO Research revealed that two-thirds of respondents think it is important for a corporation to be an Olympic sponsor, according to ADVERTISING AGE. The survey also revealed 23% of consumers surveyed would definitely or probably switch from their current brand to a brand offered by an Olympic sponsor. Females and people with household incomes under $35,000 would be most likely to switch to an Olympic-sponsored brand (Leah Rickard, AD AGE, 7/10 issue).