SBD/10/Sports Media

REMEMBER, IT'S ALL ABOUT RATINGS: ALL-STAR GAME RUN-DOWN

     "Fewer people are watching baseball on television this
season and that spells trouble for the All-Star Game," according
to Steve Zipay.  "In fact, several sports business and television
executives expect Tuesday night's telecast from The Ballpark in
Arlington will be the lowest-rated All-Star Game in at least 10
years" (NEWSDAY, 7/9).  Here are All-Star ratings from the last
seven years (N.Y. POST, 7/9):
          YEAR/NET  RATING/SHARE        YEAR/NET   RATING/SHARE
          '94 /NBC 15.7 /28             '90 /CBS    18.5 /33
'93 /CBS 15.6/ 28             '89 /NBC  18.2 /33
'92 /CBS 14.9/ 27             '88 /ABC    20.5 /36
'91 /CBS 17.4 /32
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