SBD/9/Sports Media


     The Golf Channel has acquired the rights to televise the
LPGA Fieldcrest Cannon Classic September 28-October 1.  The
tournament is a partnership between Raycom and DWA Golf (The Golf
Channel)....Media packaging company KLM, KMPC-radio and USC
announced a deal yesterday for the school's football package.
KLM is still shopping for a secondary flagship station for USC
basketball.  KLM partners Larry Kahn and Mike Lamb will become
the radio voices of USC football (Larry Stewart, L.A. TIMES,
6/9)....ABC, NBC and HBO all passed on the $500,000 asking price
from IMG for the Seles-Navratilova match.  The event will air on
CBS's "The Sports Show" on July 29 (Rudy Martzke, USA TODAY,
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