Bengals, County Reach Stadium Upgrades Deal Dierdorf Joins Michigan Booth For Football Disney: Cable Network Unit Growth To Continue MWC Schools Increase Nat'l TV Exposure James, Heat Top NBA Jersey Sales Colts To Remain With Irsays Long Term Final Ratings: NHL Playoffs, "Arnie" Raptors Merch Moving Quickly NBA Avg. Attendance Relatively Flat Media Notes
Upcoming Conferences and Events
Published June 8, 1995
This Sunday, NBC airs a one-hour special on the NBA Finals before the Magic-Rockets Game 3. Included: interviews with Hakeem and Shaq, a profile of the stars who have yet to win a championship (Ewing, Barkley, Malone, Stockton, Drexler and Robinson), a preview of the Canadian expansion teams, and Jason Kidd and Grant Hill interviewing each other (NBA Entertainment)....At its annual marketing conference with affiliates yesterday, NBC outlined plans for a joint NFL and NBC Sports campaign to promote the NFL season and "NFL Live." The campaign includes a 30-page newspaper insert sweepstakes -- "NBC/NFL America's Favorite" (AD AGE ONLINE, 6/8)....The Mighty Ducks and KEZY-FM have signed a three-year radio deal beginning in '95-96. KEZY has received FCC approval to boost its signal to South Orange County and surrounding areas. The Ducks presently have five radio stations across CA and AZ in their network, and are in negotiations with several others (Mighty Ducks)....The Jaguars have reached agreement with WJGR-AM in a dispute over the station calling itself "The Jaguar." The station will cease using the name and take down all billboards immediately. WOKV-AM is the team's flagship station (FLORIDA TIMES-UNION, 6/8)....Knight-Ridder will invest in a venture with Landmark Communications to get its newspapers on the Internet (WALL STREET JOURNAL, 6/8).... WEEI-AM in Boston lost $1.5M+ in booked advertising due to baseball strike, and this year's deal with the Red Sox dipped from $4M to $3.55M (Jim Baker, BOSTON HERALD, 6/7). ....The Centennial Olympic Games Hanes T-shirt Auction will be telecast on QVC on June 15 (ACOG)....New York Racing Assoc. official Steve Crist argues that a lack of media coverage is not horse racing's problem, and calls for a "long, slow build" of TV coverage of racing beyond the Triple Crown (ESPNET SportsZone)....Michael Wolff's "Net Sports" lists sports sites on the Internet. Address: http://www.ypn.com (Michael Hiestand, USA TODAY, 6/8).