SBD/8/Sports Media


     This Sunday, NBC airs a one-hour special on the NBA Finals
before the Magic-Rockets Game 3.  Included:  interviews with
Hakeem and Shaq, a profile of the stars who have yet to win a
championship (Ewing, Barkley, Malone, Stockton, Drexler and
Robinson), a preview of the Canadian expansion teams, and Jason
Kidd and Grant Hill interviewing each other (NBA
Entertainment)....At its annual marketing conference with
affiliates yesterday, NBC outlined plans for a joint NFL and NBC
Sports campaign to promote the NFL season and "NFL Live."  The
campaign includes a 30-page newspaper insert sweepstakes --
"NBC/NFL America's Favorite" (AD AGE ONLINE, 6/8)....The Mighty
Ducks and KEZY-FM have signed a three-year radio deal beginning
in '95-96.  KEZY has received FCC approval to boost its signal to
South Orange County and surrounding areas.  The Ducks presently
have five radio stations across CA and AZ in their network, and
are in negotiations with several others (Mighty Ducks)....The
Jaguars have reached agreement with WJGR-AM in a dispute over the
station calling itself "The Jaguar."  The station will cease
using the name and take down all billboards immediately.  WOKV-AM
is the team's flagship station (FLORIDA TIMES-UNION,
6/8)....Knight-Ridder will invest in a venture with Landmark
Communications to get its newspapers on the Internet (WALL STREET
JOURNAL, 6/8).... WEEI-AM in Boston lost $1.5M+ in booked
advertising due to baseball strike, and this year's deal with the
Red Sox dipped from $4M to $3.55M (Jim Baker, BOSTON HERALD,
6/7). ....The Centennial Olympic Games Hanes T-shirt Auction will
be telecast on QVC on June 15 (ACOG)....New York Racing Assoc.
official Steve Crist argues that a lack of media coverage is not
horse racing's problem, and calls for a "long, slow build" of TV
coverage of racing beyond the Triple Crown (ESPNET
SportsZone)....Michael Wolff's "Net Sports" lists sports sites on
the Internet.  Address: (Michael Hiestand,
USA TODAY, 6/8).
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