SBD/8/Sports Media

DON KING, S.E.T. DRAW IRE OF CABLE SYSTEMS FOR TYSON PRICES

     Sammons Communications, which serves more than 1 million
cable subscribers, has joined TCI in refusing to carry Mike
Tyson-Peter McNeely because of the pay-per-view price Showtime
Entertainment Television is asking -- $45.95 to $54.95 -- and the
proposed revenue splits between distributor and operator -- down
from the usual 50-50 to 70-30% (See THE DAILY, 6/7).  Other cable
operators contacted by the WALL STREET JOURNAL "said the price
range sounded high but they were still trying to decide on an
acceptable price."  SET Exec VP McAdory Lipscomb said Showtime
"has yet to officially release a rate card detailing revenue
splits and that the prices will only be suggested" (Mark
Robichaux, WALL STREET JOURNAL, 6/8).  Seth Abraham, of rival
TVKO:  "They're arm-wrestling with cable operators who want the
traditional 50-50 split, while they [SET and Don King] want to
keep 60-70%.  Don King is either very clever, or he's gambling
with Mike Tyson's money" (USA TODAY, 6/8).
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