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DOES THE NHL DARE INCUR THE WRATH OF GRAPES?
Published June 8, 1995
The NHL's deal giving CBS/Fox exclusive marketing rights to NHL home videos "could take some of the Sock out of Don Cherry's immensely popular Rock 'em Sock 'em video tapes," according to James Christie of the GLOBE & MAIL. Cherry, a fixture on CBC's "Hockey Night in Canada," plans to release his seventh annual collection of hits, saves and tips later this year, but he acknowledges that he's keeping the fights to a minimum. NHL VP of Television & Team Services Skip Prince: "We don't want to emphasize fighting as opposed to roughness." Cherry has not had any direct discussions with the NHL about his video, but Ron Harrison of Molstar Communications, producer of "HNIC" and the Cherry videos, said they now have to work through the league. Prince: "We've entered into preliminary discussions (with Molstar) to see to what extent we'd carry forward with that line. We understand its popularity. It's different from the traditional line of video tapes that a sports league presents. We recognize its market strength and how popular Don Cherry is" (Toronto GLOBE & MAIL, 6/8).