SBD/8/Sports Media

DOES THE NHL DARE INCUR THE WRATH OF GRAPES?

     The NHL's deal giving CBS/Fox exclusive marketing rights to
NHL home videos "could take some of the Sock out of Don Cherry's
immensely popular Rock 'em Sock 'em video tapes," according to
James Christie of the GLOBE & MAIL.  Cherry, a fixture on CBC's
"Hockey Night in Canada," plans to release his seventh annual
collection of hits, saves and tips later this year, but he
acknowledges that he's keeping the fights to a minimum.  NHL VP
of Television & Team Services Skip Prince:  "We don't want to
emphasize fighting as opposed to roughness."  Cherry has not had
any direct discussions with the NHL about his video, but Ron
Harrison of Molstar Communications, producer of "HNIC" and the
Cherry videos, said they now have to work through the league.
Prince:  "We've entered into preliminary discussions (with
Molstar) to see to what extent we'd carry forward with that line.
We understand its popularity.  It's different from the
traditional line of video tapes that a sports league presents.
We recognize its market strength and how popular Don Cherry is"
(Toronto GLOBE & MAIL, 6/8).
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