SBD/7/Sports Media


     Among the new services announced by AT&T yesterday --
including on-screen banking -- was the option for consumers to
get various types of news, sports, TV listings and stock quotes
on their TV sets for $6 a month (WASHINGTON TIMES, 6/7)....Don
King is seeking prices of $45.95 to $54.95 for the Tyson-McNeely
fight, prompting TCI to say that unless the price comes down they
won't offer the fight to their 11 million subscribers (SAN JOSE
MERCURY NEWS, 6/7)....ESPN is not employing its "second-base
camera" in the College World Series since the camera went down
with oneAustralia during the America's Cup (DETROIT FREE PRESS,
6/6)....In New York, Phil Mushnick reports that one effect of the
baseball strike has been that Phoenix Communications' "This Week
in Baseball" has been relegated to "filler slots" in many MLB
markets (N.Y. POST, 6/7)....Criticism of lyrics from Time Warner
artists may cause the company to sell its music division.  Some
company insiders believe Time Warner's cable strategy   --
dependent on government regulation -- is "not compatible" with
the pop music business (L.A. TIMES, 6/7)....In Philadelphia, Mike
Bruton examines the effect of the Devils' trapping style on NHL
ratings.  ESPN Producer Tom McNeely:  "New Jersey is playing
pretty good hockey, but it's not necessarily the greatest hockey
to watch."  ESPN analyst Bill Clement:  "The sport has to address
the deterioration of the entertainment value" (PHILADELPHIA
INQUIRER, 6/7).....Despite rumors CBS would switch its online
presence to America Online, CBS Exec VP/Commun. & Marketing
George Schweitzer said the network is pleased with its Prodigy
deal and might look to expand it (BROADCASTING & CABLE, 6/5
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