SBD/7/Sports Media


     In addition to voting by phone and on MLB's site on ABC's
America Online site, baseball fans will be able to cast their All
Star ballots on the Internet, via MLB's site and on ESPNET's
SportsZone.  Major League Baseball @BAT, MLB's new online info
venture, will offer balloting at MCI's Web site
( and MLB's direct line (www.  SportsZone, a service of ESPN and
Starwave, will begin balloting today.  Address:  http:// (MLB/ESPN).
     INTER-NOT-SO-ACTIVE:  Interactive Network (IN) announced
yesterday that it is ceasing all its interactive TV programming
operations "to concentrate its declining resources on securing
financing."  IN is backed by such partners as NBC and TCI (AD AGE
ONLINE, 6/7).  The company's stock has dropped from around $7
last September to $.22 yesterday.  IN CEO David Lockton said they
have two months to find a cash infusion or seek bankruptcy
protection.  IN has paying 5,500 customers in Sacramento, San
Francisco, Chicago and Indianapolis (SAN FRANCISCO CHRONICLE,
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