Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Sources: Angels' Dipoto Out As GM Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes
INTERACTIVE UPDATE: MLB BALLOTING TO HAVE WIDE PRESENCE
Published June 7, 1995
In addition to voting by phone and on MLB's site on ABC's America Online site, baseball fans will be able to cast their All Star ballots on the Internet, via MLB's site and on ESPNET's SportsZone. Major League Baseball @BAT, MLB's new online info venture, will offer balloting at MCI's Web site (www.internetMCI.com) and MLB's direct line (www. majorleaguebaseball.com/mlb). SportsZone, a service of ESPN and Starwave, will begin balloting today. Address: http:// espnet.sportszone.com (MLB/ESPN). INTER-NOT-SO-ACTIVE: Interactive Network (IN) announced yesterday that it is ceasing all its interactive TV programming operations "to concentrate its declining resources on securing financing." IN is backed by such partners as NBC and TCI (AD AGE ONLINE, 6/7). The company's stock has dropped from around $7 last September to $.22 yesterday. IN CEO David Lockton said they have two months to find a cash infusion or seek bankruptcy protection. IN has paying 5,500 customers in Sacramento, San Francisco, Chicago and Indianapolis (SAN FRANCISCO CHRONICLE, 6/7).