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IHL SPIDERS HOPE NEW ADS WILL LURE FANS INTO THEIR WEB
Published June 7, 1995
Ad agency Hyett, Broadbent & Heimbrodt has created a campaign for the IHL San Francisco Spiders that is "highly unusual." The ads include footage and photos of real spiders in their natural habitat, capturing and devouring their prey. Newspaper ads include messages like "There is Nowhere to Hide," The Beginning is Near," and "Prepare for the Invasion." Managing Partner of the agency Andrew Hyett: "The ads are intended to catch everyone completely off guard by playing on people's fear and interest of spiders. We wanted to create something very unusual in order to ensnare the public's interest. By using real nature footage, we obtained a terrific shock value that will result in a public widespread 'spiders on the brain' image" (Spiders). ORLANDO PICKS NAME: The IHL Orlando expansion franchise has chosen "Solar Bears" as its team name. The logo, designed by Valentine Design in Minneapolis, features a white polar bear holding a hockey stick and wearing sun glasses. The primary colors of the logo are "solar purple, sea foam green and sunset orange" (IHL). The Solar Bears, owned by NBA Magic Owner Rich DeVos, launched sales of their merchandise at the Magic's FanAttic store at the same time fans were crowding in to buy Magic "Eastern Conference Champs" T-shirts (Joe Kilsheimer, ORLANDO SENTINEL, 6/7). PEORIA SPORTS NEW LOOK: The IHL Peoria Rivermen have introduced a new logo that features a caricature of a "burly riverboat captain" clenching a hockey puck between his teeth. The "sneering but likable" captain wears a blue captain's hat with a black brim and holds a peach colored hockey stick in a red and gold glove. The new logo was designed by McNamara Communications in Detroit (IHL).