SBD/7/Franchises

IHL SPIDERS HOPE NEW ADS WILL LURE FANS INTO THEIR WEB

     Ad agency Hyett, Broadbent & Heimbrodt has created a
campaign for the IHL San Francisco Spiders that is "highly
unusual."  The ads include footage and photos of real spiders in
their natural habitat, capturing and devouring their prey.
Newspaper ads include messages like "There is Nowhere to Hide,"
The Beginning is Near," and "Prepare for the Invasion."  Managing
Partner of the agency Andrew Hyett:  "The ads are intended to
catch everyone completely off guard by playing on people's fear
and interest of spiders.  We wanted to create something very
unusual in order to ensnare the public's interest.  By using real
nature footage, we obtained a terrific shock value that will
result in a public widespread 'spiders on the brain' image"
(Spiders).
     ORLANDO PICKS NAME:   The IHL Orlando expansion franchise
has chosen "Solar Bears" as its team name.  The logo, designed by
Valentine Design in Minneapolis, features a white polar bear
holding a hockey stick and wearing sun glasses.  The primary
colors of the logo are "solar purple, sea foam green and sunset
orange" (IHL).  The Solar Bears, owned by NBA Magic Owner Rich
DeVos, launched sales of their merchandise at the Magic's
FanAttic store at the same time fans were crowding in to buy
Magic "Eastern Conference Champs" T-shirts (Joe Kilsheimer,
ORLANDO SENTINEL, 6/7).       PEORIA SPORTS NEW LOOK:  The IHL
Peoria Rivermen have introduced a new logo that features a
caricature of a "burly riverboat captain" clenching a hockey puck
between his teeth.  The "sneering but likable" captain wears a
blue captain's hat with a black brim and holds a peach colored
hockey stick in a red and gold glove.  The new logo was designed
by McNamara Communications in Detroit (IHL).
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