SBD/6/Sports Media

SHAQ GOES DIGITAL: IT'S A BIRD, IT'S A PLANE, IT'S CONTENT

     Shaquille O'Neal is negotiating with Microsoft Corp. "to
launch his own content area on the upcoming Microsoft Network,"
according to a trade journal report cited in this morning's
ORLANDO SENTINEL.  According to INTERACTIVE AGE magazine, if
O'Neal signs with MSN, "he would be the first person ever to have
a site on an online service exclusively devoted to one
celebrity."  A spokesperson at Microsoft had no comment, and
O'Neal's agent, Leonard Armato, could not be reached.
INTERACTIVE AGE reports that the area would be called "Shaq World
Online" and have educational themes aimed at young people (Joe
Kilsheimer, ORLANDO SENTINEL, 6/6).
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