Expectations High For NASCAR On NBC Female Audience Strong For World Cup ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record Media Notes Discovery Looking To Sublicense Olympic Rights Sources: FS1 Cutting Back News Operation ESPN Changes Format For MLB ASG Reveal
SHAQ GOES DIGITAL: IT'S A BIRD, IT'S A PLANE, IT'S CONTENT
Published June 6, 1995
Shaquille O'Neal is negotiating with Microsoft Corp. "to launch his own content area on the upcoming Microsoft Network," according to a trade journal report cited in this morning's ORLANDO SENTINEL. According to INTERACTIVE AGE magazine, if O'Neal signs with MSN, "he would be the first person ever to have a site on an online service exclusively devoted to one celebrity." A spokesperson at Microsoft had no comment, and O'Neal's agent, Leonard Armato, could not be reached. INTERACTIVE AGE reports that the area would be called "Shaq World Online" and have educational themes aimed at young people (Joe Kilsheimer, ORLANDO SENTINEL, 6/6).