SBD/6/Sports Media

NETWORK NEWS: OVITZ WON'T BE SINGING "WORKIN' FOR MCA"

     Talks between Seagram's CEO Edgar Bronfman and CAA's Michael
Ovitz regarding Ovitz heading up entertainment giant MCA for
Seagram, have "fallen apart."  According to CNBC's Ted David,
Ovitz "disagreed with Seagram over compensation" (CNBC, 6/5).  In
addition to Time Warner co-CEO Terry Semel, Barry Diller's name
has surfaced as a possible MCA head.  Some speculate that Seagram
"might join Mr. Diller in a bid for CBS" (Landro & Shapiro, WALL
STREET JOURNAL, 6/6).  Other names for MCA:  Disney TV chief Rich
Frank and MCA studio head Tom Pollock (David Lieberman, USA
TODAY, 6/6).
     GE TURNS OUT LIGHTS ON NBC SALE:  Jay Ireland, Manager of
Corporate Investor Communications at General Electric, said last
week that NBC is not for sale.  But Ireland did reiterate that GE
"is very interested in a partner for the network as long as GE
maintained control" (VARIETY, 6/5).
     AD SALES HIT NEW HIGH:  Entertainment, telecomm and high
tech led the advertisers who spent a record of $5.5B on ads for
the '95-96 season.  Advance sales a year ago for ABC, NBC, CBS
and Fox were $4.4B.  Sony, Disney, AT&T and Microsoft were among
the top buyers.  One of the reasons cited:  higher competition
because of the expectation of Olympic-related ads (Melanie Wells,
USA TODAY, 6/6).
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