SBD/6/Sports Media


     A Prime Sports spokesperson said that talks with COMSAT over
the TV rights to Denver's new NHL are "far along" (DENVER POST,
6/6)....The CFL has announced that it has reached an agreement
with its fourth TV partner, Le Reseau des Sports.  RDS will
broadcast 21 CFL games this season (CFL)....ESPN and ESPN2 will
combine this month to present six games from the Women's World
Cup soccer tournament from Sweden, including all three of the
first-round games involving the U.S., and the Championship game
June 18 (ESPN)....Prime Sports West has announced that it will
consolidate its charitable efforts behind one organization -- the
California Special Olympics.  The cable network's relationship
with the charity includes fundraising, advertising, TV production
and community relations (Prime Sports West)....In Boston, Jack
Craig reports that the Red Sox' "surge" has given WSBK a
"peculiar advantage."  The channel was left with "an unusual
amount of unsold commercial time after the strike," which it can
now "pitch at higher prices in anticipation of larger audiences."
Negotiations begin tomorrow between WSBK and the Red Sox about
extending the contract that expires after this season (BOSTON
GLOBE, 6/6)....The Prefontaine track & field event on CBS'
"Sports Show" on Sunday drew a 2.7, the highest non-figure
skating rating on the anthology show (Michael Hiestand, USA
TODAY, 6/6)....Game 4 of the NHL's Western Conference finals will
be shown on community cable channels in southern Ontario.
Provincial elections prevent CBC from showing the game.  TSN had
hoped to air the game, but was turned down by CBC (Toronto GLOBE
& MAIL, 6/6).... Fox Sports spokesperson Vince Wladika said that
officials at the network will speak with management at Tampa
Bay's WTVT regarding the affiliate's decision to leave Sunday's
NHL playoff game with less than four minutes to play to focus on
Hurricane Allison coverage (TAMPA TRIBUNE, 6/6).
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