SBD/5/Sports Media


     In a series of interviews with NEWSWEEK, Creative Artists'
Agency head Michael Ovitz acknowledged that he has been in
conversations with Seagrams CEO Edgar Bronfman about running MCA,
Bronfman's latest acquisition.  Writes NEWSWEEK's Johnnie
Roberts, "The mystery is why Hollywood's man in the middle would
want to change roles.  After all, Ovitz has revolutionized the
industry.  He rocked the Madison Avenue world by snaring Coca-
Cola's advertising account, and more recently he's set his sights
on Kodak.  Midlife restlessness may have a lot to do with it, but
so does money.  CAA can only make him so rich."  Last-minute
talks are said to concern "snags" over Ovitz taking CAA's
corporate and financial consulting business with him and the role
of the interactive Tele-TV venture Ovitz has stated with the Baby
Bells (NEWSWEEK, 6/12 issue).  One Hollywood insider terms
Ovitz's likely move as "cataclysmic."  Ovitz's consulting at CAA
includes work with Nike (Jeff Jensen, AD AGE ONLINE, 6/5).  Execs
and investment bankers familiar with the Ovitz-Bronfman talks say
that if Ovitz signs on, he hopes to pursue the acquisition of CBS
or another network over the next year (BLOOMBERG/FT. WORTH STAR-
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CBS, Nike, Media, Viacom

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