SBD/30/Sports Media

MEDIA ROUND-UP

     HBO's average national rating for the first two broadcast
dates at Wimbledon is up 113% over last year.  The '95 average
rating is a 1.7/5 share, compared to a 0.8/3 in '94 (HBO
Sports)....With the close of the NBA season, CNN is replacing
"This Week in the NBA" with one hour editions of "Sports Today"
and Sunday "Sports Tonight" (CNN)....The 12th annual NHL Awards
Television Special will be carried live July 6 on CBC and shown
on tape delay by ESPN (NHL)....Prime will air "Baseball at the
Break," a live two-hour show previewing the MLB All-Star Game on
July 10 (Prime Sports). ...."There is a growing possibility" that
the Maple Leafs will part ways with The Fan 590 in Toronto.
According to David Shoalts, "Telemedia isn't willing to pay" more
than C$700,000 for radio rights to the '95-96.  Molson is
reportedly asking C$1.2M (Toronto GLOBE & MAIL, 6/30).... KMAX,
L.A.'s only all-sports radio station, will serve as the flagship
station of the IHL Ice Dogs and broadcast all games during the
1995-96 season (Ice Dogs)....With its first-ever annual profit in
hand ("in the $2 million range"), DC's all-sports WTEM-AM is
"seriously crunching the numbers to see if it makes sense" to go
after rights to the Capitals (Leonard Shapiro, WASHINGTON POST,
6/30).
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