Nike Shifts Approach To Sponsorship As NBA Evolves SC STL MLS Stadium Plan Once Again Stalls Target Makes Push Into Soccer With MLS Nationals Deny Payroll-Spring Training Connection Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear MLS Commissioner Don Garber Addresses Expansion Nike Makes Batch Of LeBron 14's For Early Release Hinchey Leads MLS '16 Award Winners MLS To San Diego Now That Chargers Are Gone?
SBD/30/Sponsorships Advertising Marketing
THERE'S ENOUGH MLS TO GO AROUND FOR ALL THEIR SPONSORS
Published June 30, 1995
The state of the Boston/Foxborough MLS team and the entire league is examined by Frank Dell'Apa in this morning's BOSTON GLOBE. "Signs are pointing to the league becoming a sponsors battleground," and Nike "has taken the first step by placing" star players Jorge Campos in L.A. and Tab Ramos in New York. Alexi Lalas has been targeted by Boston. Reebok will sponsor the Boston and Washington teams, and "likely supply marquee players. Adidas will sponsor Columbus and Kansas City; Puma has Denver; and Nike has Dallas, Los Angeles, New York, San Jose and Tampa (BOSTON GLOBE, 6/30).