SBD/30/Sponsorships Advertising Marketing

THERE'S ENOUGH MLS TO GO AROUND FOR ALL THEIR SPONSORS

     The state of the Boston/Foxborough MLS team and the entire
league is examined by Frank Dell'Apa in this morning's BOSTON
GLOBE.  "Signs are pointing to the league becoming a sponsors
battleground," and Nike "has taken the first step by placing"
star players Jorge Campos in L.A. and Tab Ramos in New York.
Alexi Lalas has been targeted by Boston.  Reebok will sponsor the
Boston and Washington teams, and "likely supply marquee players.
Adidas will sponsor Columbus and Kansas City; Puma has Denver;
and Nike has Dallas, Los Angeles, New York, San Jose and Tampa
(BOSTON GLOBE, 6/30).
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Related Topics:

MLS, Nike, Puma, Reebok, Washington Nationals

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