The Lakers and Dorna USA have entered into an agreement to
use AdTime rotational signage system at the Forum during the '95-
96 season. The addition of the Lakers brings the total number of
NBA teams using the AdTime system to 17 (Dorna)....Entry Media,
Inc. has announced that UConn will be adding turnstile
advertising with Turnstile AdSleeve armcovers to both their arena
and stadium. The New England Ford Dealers have reserved the ad
space exclusively at both the arena and stadium (Entry
Media)....Corporate Entertainment Corp., the maker of Skysuite,
the portable skybox system, is profiled in the FT. LAUDERDALE
SENTINEL. The company is in negotiations to provide Skysuites to
golf tournaments and auto racing events in South FL (Eric Conrad,
FT.LAUDERDALE SUN-SENTINEL, 6/26)....Waterford Crystal and
Certified Int'l have joined MLBP's roster of licensed home gift
makers with some new additions. Certified has been licensed to
produce cookie jars and salt and pepper shakers featuring teddy
bears in MLB uniforms. Waterford Crystal will add a home plate
and pennant paperweight to their crystal baseball
(MLBP)....Fleer's Rockets two-time NBA championship player cards
should be available in early August. Series 1 will include Sam
Cassell, Carl Herrera and Vernon Maxwell (HOUSTON CHRONICLE,
6/24)....Cadbury Beverages North America is expected to announced
is has assigned the Seven-Up account, estimated at $27M to Young
& Rubicam, New York. They replace Leo Burnett Chicago (AD AGE
ONLINE, 6/27)....Shares of Coca-Cola traded at a 52-week high for
the sixth straight session Monday, closing at $65.75. Coke
shares have risen "almost 10% in the last two weeks in the wake
of a string of upbeat reports and events" (ATLANTA CONSTITUTION,
6/27)....The current ADVERTISING AGE has an 11-page ad pull-out
titled: "The NHL: Shooting at New Goals." Top level execs with
and affiliated with the league are profiled (AD AGE, 7/3 issue)..
