The current issue of INSIDE MEDIA reports that NBC "has
raised the price of 30-second spots on its Olympic telecast by
about 20 percent," and is charging about $350-400,000 for 30
seconds in Olympic prime-time. NBC has been able to "boost
rates" because it has sold more than $550M worth of time for the
Games that are still 13 months away -- against their sales goal
of "just above" $600M. NBC paid $456M for the '96 TV rights
(INSIDE MEDIA, 6/21 issue).
ALSO FROM INSIDE MEDIA: Bidding for the 2000 Summer
Games "is likely to commence after Labor Day," and meetings
between CBS and advertisers regarding their broadcast of the
'98 Nagano Games should begin in October....The Budweiser
logo will be inscribed on the mats for two ABC boxing
matches on July 2 and July 9....FootAction is teaming up
"with Reebok to run a consumer promotion tied to the
'Quarterback Challenge,'" airing August 12-13 on NBC....Walt
Disney has decided "not to make an upfront media buy" on
Fox, making it "the only major studio not to close a deal
with Fox" (INSIDE MEDIA, 6/21 issue).
