McGladrey Extends PGA Tour Deal World Series Balllparks Offering Apple Pay Trio Of Golfers Launching Craft Beer PGA Tour Names Tom Wade CCO Vegas Golf Event Ready For Pools Writers Discuss PGA Tour Schedule Cadillac To Title PGA Tour Match Play Event Humama Opts Out Of PGA Tour Event Vegas PGA Tour Event Adding "Dayclub" PGA Tour Continues Tinkering With Concepts
Upcoming Conferences and Events
SBD/22/Sponsorships Advertising Marketing
MASTERCARD SIGNS UP ANOTHER PGA TOURNEY WITH GRAND SLAM
Published June 22, 1995
MasterCard Int'l has reportedly signed on as title sponsor of the PGA Grand Slam golf tournament, which will take place in Kauai on November 7-8. MasterCard President & CEO H. Eugene Lockhart called the deal "part of an integrated global sponsorship and promotions strategy." Part of the plan includes a "golf-themed cardholder sweepstakes, an ongoing hole-in-one award program at 10,000 pro shops and an interactive mall tour called 'Tour de Gold' that will visit 20 top markets" (AD AGE ONLINE, 6/22).