SBD/22/Sponsorships Advertising Marketing

MASTERCARD SIGNS UP ANOTHER PGA TOURNEY WITH GRAND SLAM

     MasterCard Int'l has reportedly signed on as title sponsor
of the PGA Grand Slam golf tournament, which will take place in
Kauai on November 7-8.  MasterCard President & CEO H. Eugene
Lockhart called the deal "part of an integrated global
sponsorship and promotions strategy."  Part of the plan includes
a "golf-themed cardholder sweepstakes, an ongoing hole-in-one
award program at 10,000 pro shops and an interactive mall tour
called 'Tour de Gold' that will visit 20 top markets" (AD AGE
ONLINE, 6/22).
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Related Topics:

MasterCard, PGA Tour

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