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SBD/22/Sponsorships Advertising Marketing
MASTERCARD SIGNS UP ANOTHER PGA TOURNEY WITH GRAND SLAM
Published June 22, 1995
MasterCard Int'l has reportedly signed on as title sponsor of the PGA Grand Slam golf tournament, which will take place in Kauai on November 7-8. MasterCard President & CEO H. Eugene Lockhart called the deal "part of an integrated global sponsorship and promotions strategy." Part of the plan includes a "golf-themed cardholder sweepstakes, an ongoing hole-in-one award program at 10,000 pro shops and an interactive mall tour called 'Tour de Gold' that will visit 20 top markets" (AD AGE ONLINE, 6/22).