Golfer Willy Wilcox Signs With DraftKings PGA Tour Working To Enhance Viewing Experience Honda Classic Adds New Legends Club Senior Golf Event Could Move On From Allianz Phoenix Open Looks To Spread Out Experience Phoenix Open Once Again Breaks Attendance Record Woods' PGA Tour Return Creating Buzz Farmers Insurance's Financial Outlook Brightening CareerBuilder Challenge Eyes Casual Golf Fans PGA Tour's Monahan Touts Sociability As Strength
SBD/22/Sponsorships Advertising Marketing
MASTERCARD SIGNS UP ANOTHER PGA TOURNEY WITH GRAND SLAM
Published June 22, 1995
MasterCard Int'l has reportedly signed on as title sponsor of the PGA Grand Slam golf tournament, which will take place in Kauai on November 7-8. MasterCard President & CEO H. Eugene Lockhart called the deal "part of an integrated global sponsorship and promotions strategy." Part of the plan includes a "golf-themed cardholder sweepstakes, an ongoing hole-in-one award program at 10,000 pro shops and an interactive mall tour called 'Tour de Gold' that will visit 20 top markets" (AD AGE ONLINE, 6/22).