Kauffman Confirms MWR Will Cease Operations A-B Taps Busch As Lead NASCAR Brand MWR Possesses Hot Free Agent Sponsors Darlington Bullish On Labor Day Return Nature's Bakery Deal Example Of Danica's Pull MWR Won't Field Full-Time NASCAR Entry In '16 Nature's Bakery To Sponsor Danica's Car Michigan Int'l Speedway Extends Pit Road Wall Microsoft Adds Race As Dale Jr.'s Primary Sponsor Yuengling Evaluating NASCAR Team Deal Extension
SBD/21/Sponsorships Advertising Marketing
RJR NOT SWEATING IT OUT REGARDING NASCAR VISIBILITY
Published June 21, 1995
The U.S. Justice Department is not saying whether NASCAR will be the next target in their evaluation of cigarette advertising, according to Tom McCollister in Atlanta. What is "still to be determined" is whether the Justice Department is targeting brand identification, such as Marlboro signs during telecasts, or the cigarette sponsorship of NASCAR's Winston Cup and National Hot Rod Association Series. Officials at R.J. Reynolds Tobacco Co., who produce Winston cigarettes, say they "have had no contact" with Justice officials, but believe they are not in violation of the law banning tobacco ads from TV. RJR spokesperson Nat Walker: "The (brand name) Winston is almost always used in contact with NASCAR. It doesn't stand alone. ... We are not overly concerned." But McCollister writes that if the government should "come down" on RJR, both NASCAR's Winston Cup and the NHRA "would be severely affected" (ATLANTA CONSTITUTION, 6/21).