SBD/21/Sponsorships Advertising Marketing
BUDDY AND THE ROCKETTES? RADIO CITY TO PRODUCE HALFTIME SHOW
Published June 21, 1995
Radio City Music Hall Productions has been selected to produce the Super Bowl XXX Halftime Show at Tempe's Sun Devil Stadium. Next year's show, celebrating 30 years of the Super Bowl, will be seen by a live audience of 75,000 fans and a worldwide TV audience of nearly one billion in over 150 countries. Radio City produced the Super Bowl XXVII Halftime Show starring Michael Jackson, which drew the largest halftime TV audience in history, according to Nielsen figures (Radio City Music Hall).