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GRASS-ROOTS CAMPAIGNS MAY SAVE MARINERS
Published June 20, 1995
In Seattle, columnist Laura Vecsey profiles the grass-roots effort that will begin in two weeks to help keep the Mariners. "The Campaign" will attempt to sell King Co. voters on a sales- tax proposal for a new Mariners stadium. Vecsey reports, "Boeing, Weyerhaeuser and other heavyweights have decided Seattle should remain a major league town and will reportedly support it." But until this point, the only visible support has come from local landscaper Rudy McCoy, who has been riding around the area with a billboard propped up in the back of his truck supporting the Mariners. McCoy: "This thing's got to be a grass-roots movement, so I started thinking, 'What can I do to look like a big dork and draw attention to the issue?'" But McCoy won't be alone. There are now TV commercials playing during Mariners games, and Bob Gogerty of Gogerty & Stark is "masterminding" a campaign strategy. Mariners Dir of Public Affairs Lee McMillan: "It's going to have to be a big campaign. It's not going to be just Seattle, but south King County and north King County. It's going to have to get a lot of people involved, from the business community to the Little Leagues to the season-ticket holders in order to demonstrate how broad the support is" (SEATTLE POST-INTELLIGENCER, 6/20).