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SBD/2/The Back Of The Book
WHAT MAKES LOGO CLOTHING MOVE OFF THE SHELF?
Published June 2, 1995
4,033 respondents (age 12+) were surveyed April 4-May 29. Asked where they generally buy sports logo clothing, "specialty stores" led with 55%. 68% said they buy logo clothing for themselves, 22% for someone else. WHICH ARE IMPORTANT IN THE PURCHASE OF SPORTS LOGO CLOTHING? VERY NOT AT ALL Quality 82% 0% Team support 61 4 Player support 58 16 Design/fashion 52 8 Price 48 14