SBD / 2 / WHAT MAKES LOGO CLOTHING MOVE OFF THE SHELF?

SBD/2/The Back Of The Book

WHAT MAKES LOGO CLOTHING MOVE OFF THE SHELF?

Published June 2, 1995

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     4,033 respondents (age 12+) were surveyed April 4-May 29.
Asked where they generally buy sports logo clothing, "specialty
stores" led with 55%.  68% said they buy logo clothing for
themselves, 22% for someone else.
     WHICH ARE IMPORTANT IN THE PURCHASE OF SPORTS LOGO CLOTHING?
                              VERY       NOT AT ALL
     Quality                  82%             0%
     Team support             61              4
     Player support           58             16
     Design/fashion           52              8
     Price                    48             14
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