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SBD/2/The Back Of The Book
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THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER
52-WEEK COMPANY SYM CLOSE +/- OPEN HIGH LOW VOLUME Bos. Celtics BOS 21 -1/4 21 1/4 24 1/8 19 3/4 4400 Cobra Golf CBRA 26 3/8 -5/8 26 3/4 41 1/2 14 149200 Converse CVE 6 7/8 +1/8 6 7/8 12 5/8 6 3/4 62300 Callaway Golf ELY 14 1/2 +1/8 14 1/2 21 3/4 11 1/4 699000 Fila FLH 24 5/8 +1/2 24 1/4 26 14 28600 Sport Supply GYM 12 5/8 -1/4 12 3/4 17 1/4 9 1/4 7700 L.A. Gear LA 2 3/4 -1/4 3 8 1/4 8 3/8 293500 Nike NKE 78 3/4 -1/8 78 3/4 80 56 1/4 307600 Reebok RBK 33 7/8 +3/8 33 3/8 40 1/4 28 3/4 405500 Russell Athl. RML 28 5/8 -3/8 28 3/4 32 5/8 27 3/4 25300 Sportmart SPMT 8 3/8 -1/4 8 3/8 7 1/4 2 16900 Starter STA 8 5/8 +1/4 8 3/8 13 3/8 6 1/4 23400 Topps TOPP 6 +1/16 6 8 4 1/8 109600 Sports Auth. TSA 20 +3/4 19 3/8 19 1/4 18 3/4 86300
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WHAT MAKES LOGO CLOTHING MOVE OFF THE SHELF?
4,033 respondents (age 12+) were surveyed April 4-May 29. Asked where they generally buy sports logo clothing, "specialty stores" led with 55%. 68% said they buy logo clothing for themselves, 22% for someone else. WHICH ARE IMPORTANT IN THE PURCHASE OF SPORTS LOGO CLOTHING? VERY NOT AT ALL Quality 82% 0% Team support 61 4 Player support 58 16 Design/fashion 52 8 Price 48 14




