SBD/2/The Back Of The Book

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  • THE SPORTS BUSINESS DAILY "PURE PLAY" STOCK TICKER

                                                  52-WEEK
    COMPANY        SYM   CLOSE    +/-   OPEN    HIGH    LOW    VOLUME
    Bos. Celtics   BOS  21       -1/4  21 1/4  24 1/8  19 3/4    4400
    Cobra Golf     CBRA 26 3/8   -5/8  26 3/4  41 1/2  14      149200
    Converse       CVE   6 7/8   +1/8   6 7/8  12 5/8   6 3/4   62300
    Callaway Golf  ELY  14 1/2   +1/8  14 1/2  21 3/4  11 1/4  699000
    Fila           FLH  24 5/8   +1/2  24 1/4  26      14       28600
    Sport Supply   GYM  12 5/8   -1/4  12 3/4  17 1/4   9 1/4    7700
    L.A. Gear      LA    2 3/4   -1/4   3       8 1/4   8 3/8  293500
    Nike           NKE  78 3/4   -1/8  78 3/4  80      56 1/4  307600
    Reebok         RBK  33 7/8   +3/8  33 3/8  40 1/4  28 3/4  405500
    Russell Athl.  RML  28 5/8   -3/8  28 3/4  32 5/8  27 3/4   25300
    Sportmart      SPMT  8 3/8   -1/4   8 3/8   7 1/4   2       16900
    Starter        STA   8 5/8   +1/4   8 3/8  13 3/8   6 1/4   23400
    Topps          TOPP  6      +1/16   6       8       4 1/8  109600
    Sports Auth.   TSA  20       +3/4  19 3/8  19 1/4  18 3/4   86300
    

    Print | Tags: Boston Celtics, Callaway Golf, Converse, Fila USA, Acushnet, Nike, Reebok, The Back of the Book
  • WHAT MAKES LOGO CLOTHING MOVE OFF THE SHELF?

         4,033 respondents (age 12+) were surveyed April 4-May 29.
    Asked where they generally buy sports logo clothing, "specialty
    stores" led with 55%.  68% said they buy logo clothing for
    themselves, 22% for someone else.
         WHICH ARE IMPORTANT IN THE PURCHASE OF SPORTS LOGO CLOTHING?
                                  VERY       NOT AT ALL
         Quality                  82%             0%
         Team support             61              4
         Player support           58             16
         Design/fashion           52              8
         Price                    48             14
    

    Print | Tags: The Back of the Book
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