SBD/2/Sports Media


     fX, Fox Broadcasting's cable channel, will begin a weekly
Sunday night sports show on September 3 from Fox Sports' studios
in L.A. (CHICAGO TRIBUNE, 6/2)....In St. Louis, Dan Caesar notes
that NHL ratings on St. Louis' Fox affiliate, KDNL-Channel 20,
have dropped to a 2.1 since the Blues were eliminated from the
playoffs.  The 7.5 average for Blues games on Fox had been the
second-best in the nation, behind Detroit (ST. LOUIS POST-
DISPATCH, 6/2). ....In L.A., Larry Stewart says the "writing is
on the wall" for Bill Walton to become top NBA analyst on NBC
next season, although NBC execs maintain that Matt Guokas will be
back with Marv Albert (L.A. TIMES, 6/2)....Raycom and the Major
College Baseball Alliance have joined to "create, manage and
televise" the first MCBA All-Star Game, in a three-year deal
announced by Raycom CEO Rock Ray.  The inaugural game is set for
April '96 (Raycom)....One line Marv Albert left out of his USA
TODAY TV column yesterday:  "NewSports' Fred Edelstein says Al
Davis will either keep the Raiders in Los Angeles or he won't"
(Rudy Martzke, USA TODAY, 6/2)....In an interview with
BROADCASTING & CABLE, CNN News President Tom Johnson said the
cable network is considering an all-business news channel (B&C,
5/29 issue).
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