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CBS AFFILIATES APPEASED BY YOUNGER-SKEWING STRATEGY
Published June 2, 1995
At the annual CBS affiliates meeting in L.A. yesterday, a "surprisingly unified" group heard from CBS/Broadcast President Peter Lund and "expressed relief that the network's guidance was in the hands of a broadcaster who understands their problems, rather than CBS Inc. Chairman Larry Tisch," according to Daniel Cerone in today's L.A. TIMES. Lund "made a good impression, defusing what was expected to be a fireworks display." Lund's strategy centers around a "complete overhaul" of prime-time to attract "younger, more urban viewers" (L.A. TIMES, 6/2). Today, affiliates hear of CBS' marketing and promotional initiatives for '95-96 (AD AGE ONLINE, 6/2). Last night, "Nightly Business Report's" Kevin Smith examined the "tough year" CBS has had. Ralph Gabbard, of the CBS Affiliate Board: "I would say that the majority believe that it's time for Mr. Tisch to sell" (PBS, 6/1).