SBD/2/Sports Media

CBS AFFILIATES APPEASED BY YOUNGER-SKEWING STRATEGY

     At the annual CBS affiliates meeting in L.A. yesterday, a
"surprisingly unified" group heard from CBS/Broadcast President
Peter Lund and "expressed relief that the network's guidance was
in the hands of a broadcaster who understands their problems,
rather than CBS Inc. Chairman Larry Tisch," according to Daniel
Cerone in today's L.A. TIMES.  Lund "made a good impression,
defusing what was expected to be a fireworks display."  Lund's
strategy centers around a "complete overhaul" of prime-time to
attract "younger, more urban viewers" (L.A. TIMES, 6/2).  Today,
affiliates hear of CBS' marketing and promotional initiatives for
'95-96 (AD AGE ONLINE, 6/2).  Last night, "Nightly Business
Report's" Kevin Smith examined the "tough year" CBS has had.
Ralph Gabbard, of the CBS Affiliate Board:  "I would say that the
majority believe that it's time for Mr. Tisch to sell" (PBS,
6/1).
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