World Series Game 2 Overnight Best Since '09 MLS Sees Gains Across All Network Partners Facebook Helping Teams Drive Ticket Sales PBC Announces Third-Year Broadcast Plans Shout! Factory Regains World Series Film Rights Suns Inducting Broadcaster McCoy Into Ring Of Honor Fox Has Best World Series Opener Since '09 Google, Sportradar Tracking World Series Pressure Texans-Broncos Lowest Week 7 "MNF" Since '12 MLB Postseason Viewership Down 8%
CBS AFFILIATES APPEASED BY YOUNGER-SKEWING STRATEGY
Published June 2, 1995
At the annual CBS affiliates meeting in L.A. yesterday, a "surprisingly unified" group heard from CBS/Broadcast President Peter Lund and "expressed relief that the network's guidance was in the hands of a broadcaster who understands their problems, rather than CBS Inc. Chairman Larry Tisch," according to Daniel Cerone in today's L.A. TIMES. Lund "made a good impression, defusing what was expected to be a fireworks display." Lund's strategy centers around a "complete overhaul" of prime-time to attract "younger, more urban viewers" (L.A. TIMES, 6/2). Today, affiliates hear of CBS' marketing and promotional initiatives for '95-96 (AD AGE ONLINE, 6/2). Last night, "Nightly Business Report's" Kevin Smith examined the "tough year" CBS has had. Ralph Gabbard, of the CBS Affiliate Board: "I would say that the majority believe that it's time for Mr. Tisch to sell" (PBS, 6/1).