SBD/2/Sports Media

CBC BEATS OUT CTV FOR NAGANO RIGHTS WITH $16M BID

     The CBC won the Canadian broadcast rights to the '98 Nagano
Games, bidding a "record" $16M to edge out CTV.  CBC officials
stressed that they "will not use a cent of taxpayer money" for
the rights and expect to make a profit from the planned 240 hours
of broadcast.  CBC VP Jim Byrd:  "Our bid was based on having a
profit margin if we sell 80 percent of our [advertising]
inventory.  We're confident."  The broadcasters went through two
rounds of bidding before IOC VP/Broadcasting Richard Pound.  CTV
opened at $14M, CBC's opening bid was undisclosed.  Since the two
were within 10% of each other, Pound allowed them to make
adjustments.  CTV went up to $14.5M, losing out by $1.5M.  To
this point, Nagano has brought in $375M from the U.S., $73M from
Europe and $16M from Canada.  The remaining markets are Australia
and Japan itself (James Christie, Toronto GLOBE & MAIL, 6/2).
Japanese officials reportedly told the Canadian bidders that
operating costs in their country will be at least 70% more than
in Lillehammer in '94 -- an estimate which one industry source
believes may be "conservative" (Ken McKee, TORONTO STAR, 6/2).
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