CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
CBC BEATS OUT CTV FOR NAGANO RIGHTS WITH $16M BID
Published June 2, 1995
The CBC won the Canadian broadcast rights to the '98 Nagano Games, bidding a "record" $16M to edge out CTV. CBC officials stressed that they "will not use a cent of taxpayer money" for the rights and expect to make a profit from the planned 240 hours of broadcast. CBC VP Jim Byrd: "Our bid was based on having a profit margin if we sell 80 percent of our [advertising] inventory. We're confident." The broadcasters went through two rounds of bidding before IOC VP/Broadcasting Richard Pound. CTV opened at $14M, CBC's opening bid was undisclosed. Since the two were within 10% of each other, Pound allowed them to make adjustments. CTV went up to $14.5M, losing out by $1.5M. To this point, Nagano has brought in $375M from the U.S., $73M from Europe and $16M from Canada. The remaining markets are Australia and Japan itself (James Christie, Toronto GLOBE & MAIL, 6/2). Japanese officials reportedly told the Canadian bidders that operating costs in their country will be at least 70% more than in Lillehammer in '94 -- an estimate which one industry source believes may be "conservative" (Ken McKee, TORONTO STAR, 6/2).