The CBC won the Canadian broadcast rights to the '98 Nagano
Games, bidding a "record" $16M to edge out CTV.  CBC officials
stressed that they "will not use a cent of taxpayer money" for
the rights and expect to make a profit from the planned 240 hours
of broadcast.  CBC VP Jim Byrd:  "Our bid was based on having a
profit margin if we sell 80 percent of our [advertising]
inventory.  We're confident."  The broadcasters went through two
rounds of bidding before IOC VP/Broadcasting Richard Pound.  CTV
opened at $14M, CBC's opening bid was undisclosed.  Since the two
were within 10% of each other, Pound allowed them to make
adjustments.  CTV went up to $14.5M, losing out by $1.5M.  To
this point, Nagano has brought in $375M from the U.S., $73M from
Europe and $16M from Canada.  The remaining markets are Australia
and Japan itself (James Christie, Toronto GLOBE & MAIL, 6/2).
Japanese officials reportedly told the Canadian bidders that
operating costs in their country will be at least 70% more than
in Lillehammer in '94 -- an estimate which one industry source
believes may be "conservative" (Ken McKee, TORONTO STAR, 6/2).

     At the annual CBS affiliates meeting in L.A. yesterday, a
"surprisingly unified" group heard from CBS/Broadcast President
Peter Lund and "expressed relief that the network's guidance was
in the hands of a broadcaster who understands their problems,
rather than CBS Inc. Chairman Larry Tisch," according to Daniel
Cerone in today's L.A. TIMES.  Lund "made a good impression,
defusing what was expected to be a fireworks display."  Lund's
strategy centers around a "complete overhaul" of prime-time to
attract "younger, more urban viewers" (L.A. TIMES, 6/2).  Today,
affiliates hear of CBS' marketing and promotional initiatives for
'95-96 (AD AGE ONLINE, 6/2).  Last night, "Nightly Business
Report's" Kevin Smith examined the "tough year" CBS has had.
Ralph Gabbard, of the CBS Affiliate Board:  "I would say that the
majority believe that it's time for Mr. Tisch to sell" (PBS,
6/1).

     fX, Fox Broadcasting's cable channel, will begin a weekly
Sunday night sports show on September 3 from Fox Sports' studios
in L.A. (CHICAGO TRIBUNE, 6/2)....In St. Louis, Dan Caesar notes
that NHL ratings on St. Louis' Fox affiliate, KDNL-Channel 20,
have dropped to a 2.1 since the Blues were eliminated from the
playoffs.  The 7.5 average for Blues games on Fox had been the
second-best in the nation, behind Detroit (ST. LOUIS POST-
DISPATCH, 6/2). ....In L.A., Larry Stewart says the "writing is
on the wall" for Bill Walton to become top NBA analyst on NBC
next season, although NBC execs maintain that Matt Guokas will be
back with Marv Albert (L.A. TIMES, 6/2)....Raycom and the Major
College Baseball Alliance have joined to "create, manage and
televise" the first MCBA All-Star Game, in a three-year deal
announced by Raycom CEO Rock Ray.  The inaugural game is set for
April '96 (Raycom)....One line Marv Albert left out of his USA
TODAY TV column yesterday:  "NewSports' Fred Edelstein says Al
Davis will either keep the Raiders in Los Angeles or he won't"
(Rudy Martzke, USA TODAY, 6/2)....In an interview with
BROADCASTING & CABLE, CNN News President Tom Johnson said the
cable network is considering an all-business news channel (B&C,
5/29 issue).

     USA Today has opened a public Web site to accompany its
subscription-only service.  The public site is located at
http://www.usatoday.com.  From the public home page, users can go
to five "section fronts" -- News, Sports, Money, Life and Weather
-- with each providing top stories.  The pay service includes
sports scores that are updated as games are in progress and full
game summaries and analyses for all major and most other
professional sports (USA Today).
     AOL TO LAUNCH NET-ONLY SERVICE:  America Online will offer
an Internet-only service "separate from its flagship service,"
according to the WALL STREET JOURNAL.  AOL's Net service will
launch August 24, the same day Microsoft kicks off The Microsoft
Network (WALL STREET JOURNAL, 6/2).