SBD/2/Sports Media

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         The CBC won the Canadian broadcast rights to the '98 Nagano
    Games, bidding a "record" $16M to edge out CTV.  CBC officials
    stressed that they "will not use a cent of taxpayer money" for
    the rights and expect to make a profit from the planned 240 hours
    of broadcast.  CBC VP Jim Byrd:  "Our bid was based on having a
    profit margin if we sell 80 percent of our [advertising]
    inventory.  We're confident."  The broadcasters went through two
    rounds of bidding before IOC VP/Broadcasting Richard Pound.  CTV
    opened at $14M, CBC's opening bid was undisclosed.  Since the two
    were within 10% of each other, Pound allowed them to make
    adjustments.  CTV went up to $14.5M, losing out by $1.5M.  To
    this point, Nagano has brought in $375M from the U.S., $73M from
    Europe and $16M from Canada.  The remaining markets are Australia
    and Japan itself (James Christie, Toronto GLOBE & MAIL, 6/2).
    Japanese officials reportedly told the Canadian bidders that
    operating costs in their country will be at least 70% more than
    in Lillehammer in '94 -- an estimate which one industry source
    believes may be "conservative" (Ken McKee, TORONTO STAR, 6/2).

    Print | Tags: CBC, IOC, Media

         At the annual CBS affiliates meeting in L.A. yesterday, a
    "surprisingly unified" group heard from CBS/Broadcast President
    Peter Lund and "expressed relief that the network's guidance was
    in the hands of a broadcaster who understands their problems,
    rather than CBS Inc. Chairman Larry Tisch," according to Daniel
    Cerone in today's L.A. TIMES.  Lund "made a good impression,
    defusing what was expected to be a fireworks display."  Lund's
    strategy centers around a "complete overhaul" of prime-time to
    attract "younger, more urban viewers" (L.A. TIMES, 6/2).  Today,
    affiliates hear of CBS' marketing and promotional initiatives for
    '95-96 (AD AGE ONLINE, 6/2).  Last night, "Nightly Business
    Report's" Kevin Smith examined the "tough year" CBS has had.
    Ralph Gabbard, of the CBS Affiliate Board:  "I would say that the
    majority believe that it's time for Mr. Tisch to sell" (PBS,

    Print | Tags: CBS, Media, Viacom

         fX, Fox Broadcasting's cable channel, will begin a weekly
    Sunday night sports show on September 3 from Fox Sports' studios
    in L.A. (CHICAGO TRIBUNE, 6/2)....In St. Louis, Dan Caesar notes
    that NHL ratings on St. Louis' Fox affiliate, KDNL-Channel 20,
    have dropped to a 2.1 since the Blues were eliminated from the
    playoffs.  The 7.5 average for Blues games on Fox had been the
    second-best in the nation, behind Detroit (ST. LOUIS POST-
    DISPATCH, 6/2). ....In L.A., Larry Stewart says the "writing is
    on the wall" for Bill Walton to become top NBA analyst on NBC
    next season, although NBC execs maintain that Matt Guokas will be
    back with Marv Albert (L.A. TIMES, 6/2)....Raycom and the Major
    College Baseball Alliance have joined to "create, manage and
    televise" the first MCBA All-Star Game, in a three-year deal
    announced by Raycom CEO Rock Ray.  The inaugural game is set for
    April '96 (Raycom)....One line Marv Albert left out of his USA
    TODAY TV column yesterday:  "NewSports' Fred Edelstein says Al
    Davis will either keep the Raiders in Los Angeles or he won't"
    (Rudy Martzke, USA TODAY, 6/2)....In an interview with
    BROADCASTING & CABLE, CNN News President Tom Johnson said the
    cable network is considering an all-business news channel (B&C,
    5/29 issue).

    Print | Tags: NBA, NBC, NHL, Oakland Raiders, Media, St. Louis Blues

         USA Today has opened a public Web site to accompany its
    subscription-only service.  The public site is located at  From the public home page, users can go
    to five "section fronts" -- News, Sports, Money, Life and Weather
    -- with each providing top stories.  The pay service includes
    sports scores that are updated as games are in progress and full
    game summaries and analyses for all major and most other
    professional sports (USA Today).
         AOL TO LAUNCH NET-ONLY SERVICE:  America Online will offer
    an Internet-only service "separate from its flagship service,"
    according to the WALL STREET JOURNAL.  AOL's Net service will
    launch August 24, the same day Microsoft kicks off The Microsoft
    Network (WALL STREET JOURNAL, 6/2).

    Print | Tags: Microsoft, Media
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