Busch Part Of A-B InBev's Super Bowl Lineup Dodge Planning On Return To NASCAR? Beverage Analysts Optimistic About Monster Deal Monster Energy To Title Top NASCAR Series Monster's Title Sponsor Deal Worth Less Than Sprint's Suarez Talks Being First Foreign NASCAR Champ Liberty National To Sponsor Bayne's RFR Ride NASCAR Could Cut "Cup" From Sponsorship Johnson Basks In Championship Media Tour Biffle Leaves RFR After 14 Years In No. 16 Car
SBD/2/Sponsorships Advertising Marketing
MOTORSPORTS MARKETING NEWS
Published June 2, 1995
MBNA America Bank, N.A. has announced a multi-year sponsorship agreement for Dover Downs Int'l Speedway's annual NASCAR Winston Cup and Busch Grand National weekend in September. The Grand National race will be titled the MNBA 200. MBNA already issues NASCAR and IndyCar affinity MasterCards....Darrell Waltrip's "Racing weekly," a TV program featuring an inside look at NASCAR racing, can now be seen Friday at 11pm on The Family Channel. The program is produced by World Sports Enterprises....World Connect Communications has been selected as the Officials prepaid Phone Card provider of IndyCar. IndyCar and World Connect hope to distribute team and sponsor phone cards and other specialty cards...Daytona USA, the interactive motorsports attraction to be built at the Daytona Int'l Speedway, has its breaking ground on June 30 with completion expected in a year (ERNIE SAXTON MOTORSPORTS SPONSORSHIP NEWS).