Monster Won't Change NASCAR Model Outfits NASCAR Ownership Structure Analyzed Monster Focused On Younger Audience At Daytona NASCAR Going Big On Social Media For Daytona Monster Easing Into NASCAR Title Sponsorship Nature's Bakery Intends To Countersue SHR NASCAR First League To Partner With DeskSite Aspen Dental Adds Races With Danica Patrick Busch's Car To Promote M&M's Caramel Ford Says Patrick Will Race Despite Sponsor Issues
SBD/2/Sponsorships Advertising Marketing
MOTORSPORTS MARKETING NEWS
Published June 2, 1995
MBNA America Bank, N.A. has announced a multi-year sponsorship agreement for Dover Downs Int'l Speedway's annual NASCAR Winston Cup and Busch Grand National weekend in September. The Grand National race will be titled the MNBA 200. MBNA already issues NASCAR and IndyCar affinity MasterCards....Darrell Waltrip's "Racing weekly," a TV program featuring an inside look at NASCAR racing, can now be seen Friday at 11pm on The Family Channel. The program is produced by World Sports Enterprises....World Connect Communications has been selected as the Officials prepaid Phone Card provider of IndyCar. IndyCar and World Connect hope to distribute team and sponsor phone cards and other specialty cards...Daytona USA, the interactive motorsports attraction to be built at the Daytona Int'l Speedway, has its breaking ground on June 30 with completion expected in a year (ERNIE SAXTON MOTORSPORTS SPONSORSHIP NEWS).