Sprint, A-B Create Interactive Beer Tap Handles Comcast Builds X1 Service Around NASCAR Deal NASCAR Promotes 11 Senior-Level Execs Goodyear Called Out For NASCAR Issues Stewart: Sponsors Have Stuck By Our Side Stewart Won't Face Charges For Fatal Crash Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker A-B Concerned Over NFL's Handling Of Issues Chicagoland Looks To Build Interest
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MOTORSPORTS MARKETING NEWS
Published June 2, 1995
MBNA America Bank, N.A. has announced a multi-year sponsorship agreement for Dover Downs Int'l Speedway's annual NASCAR Winston Cup and Busch Grand National weekend in September. The Grand National race will be titled the MNBA 200. MBNA already issues NASCAR and IndyCar affinity MasterCards....Darrell Waltrip's "Racing weekly," a TV program featuring an inside look at NASCAR racing, can now be seen Friday at 11pm on The Family Channel. The program is produced by World Sports Enterprises....World Connect Communications has been selected as the Officials prepaid Phone Card provider of IndyCar. IndyCar and World Connect hope to distribute team and sponsor phone cards and other specialty cards...Daytona USA, the interactive motorsports attraction to be built at the Daytona Int'l Speedway, has its breaking ground on June 30 with completion expected in a year (ERNIE SAXTON MOTORSPORTS SPONSORSHIP NEWS).