Sources: Sprint Shelves NASCAR "Experience" Sprint Dropping NASCAR Title Sponsorship After '16 France: No Major Changes Coming To Chase Charlotte Motor Speedway Removing 41,000 Seats Target Moves To Sponsor One IndyCar Entry Bud Light Rolls Out Broncos-Themed Ad Shanks, Lazarus Talk About Sharing NASCAR Rights Toyota's Venture Into NASCAR Still Paying Off SMT Conference Slide Show Talks To Extend NASCAR's Sprint Deal Coming Soon
SBD/2/Sponsorships Advertising Marketing
MOTORSPORTS MARKETING NEWS
Published June 2, 1995
MBNA America Bank, N.A. has announced a multi-year sponsorship agreement for Dover Downs Int'l Speedway's annual NASCAR Winston Cup and Busch Grand National weekend in September. The Grand National race will be titled the MNBA 200. MBNA already issues NASCAR and IndyCar affinity MasterCards....Darrell Waltrip's "Racing weekly," a TV program featuring an inside look at NASCAR racing, can now be seen Friday at 11pm on The Family Channel. The program is produced by World Sports Enterprises....World Connect Communications has been selected as the Officials prepaid Phone Card provider of IndyCar. IndyCar and World Connect hope to distribute team and sponsor phone cards and other specialty cards...Daytona USA, the interactive motorsports attraction to be built at the Daytona Int'l Speedway, has its breaking ground on June 30 with completion expected in a year (ERNIE SAXTON MOTORSPORTS SPONSORSHIP NEWS).