SBD/2/Sponsorships Advertising Marketing

MOTORSPORTS MARKETING NEWS

     MBNA America Bank, N.A. has announced a multi-year
sponsorship agreement for Dover Downs Int'l Speedway's annual
NASCAR Winston Cup and Busch Grand National weekend in September.
The Grand National race will be titled the MNBA 200.  MBNA
already issues NASCAR and IndyCar affinity MasterCards....Darrell
Waltrip's "Racing weekly," a TV program featuring an inside look
at NASCAR racing, can now be seen Friday at 11pm on The Family
Channel.  The program is produced by World Sports
Enterprises....World Connect Communications has been selected as
the Officials prepaid Phone Card provider of IndyCar.  IndyCar
and World Connect hope to distribute team and sponsor phone cards
and other specialty cards...Daytona USA, the interactive
motorsports attraction to be built at the Daytona Int'l Speedway,
has its breaking ground on June 30 with completion expected in a
year (ERNIE SAXTON MOTORSPORTS SPONSORSHIP NEWS).
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