Roberts Says Taylor Suspension Was Excessive Sonic Signs Durant As First Athlete Endorser Hornets' Taylor Suspended 24 Games Fox Sports Promotes NBA In-Market Streaming Bucks, UWM Meet About Future Of Panther Arena Pepsi, NFL Promoting Heavily Through Digital No Practice HQ Imminent For Mavs Bettman Cautious On Sports Gambling NBPA's Roberts Talks CBA, Salary Cap In Q&A Silver Makes Call For Sports Betting
SBD/2/Sponsorships Advertising Marketing
Published June 2, 1995
Worth, Inc. has become the first bat manufacturer to unveil bats made with C405 aluminum alloy -- "the most advanced aluminum alloy available for civilian use" (Worth)....Kmart will close 72 of its "poorly performing U.S. stores in 23 states, eliminating about 5,800 jobs" (L.A. TIMES, 6/2)....Officials at Boston Garden are trying to figure out "how to please memento- seeking season-ticket holders who want to buy their beloved seats." Garden PR Dir Jo O'Connor said they might open the Garden for a giant "trade-show like auction" (BOSTON MAGAZINE, 6/95 issue).... PSP Sports Marketing, official publisher of NBA HOOP magazine, has produced, in conjunction with the NBA, the league's first ever commemorative magazine specifically for the NBA Finals (PSP).... A consortium of ad agencies and execs called InterBevNet hope to beat Coca-Cola and Pepsi "to the punch" by marketing a coffee/cola drink called Zydecola, which has a double dose of caffeine. The drink will be test marketed in L.A. this summer (AD WEEK, 5/29 issue)....License plates are available for ten of FL's pro sports teams, but not the Bucs and Devil Rays. The "pending change" of the Bucs logo has caused a delay, but both should be available by September (TAMPA TRIBUNE, 6/2).