Rays Ownership Wants More Corporate Support Warriors Deliver Another Strong TV Rating Was Byron Scott Expendable With Kobe Gone? NASCAR's France Opposes Controversial N.C. Law Silver: N.C. Has Heard About Status Of ASG T'Wolves Hire Thibodeau As Coach, President Phoenix Mayor Supports Suns-Coyotes Arena Phoenix Mayor To Push For Coyotes-Suns Arena NBAers Helping Adidas, UA Social Media Wade Partners With Gervin For Gatorade Spots
SBD/2/Sponsorships Advertising Marketing
Published June 2, 1995
Worth, Inc. has become the first bat manufacturer to unveil bats made with C405 aluminum alloy -- "the most advanced aluminum alloy available for civilian use" (Worth)....Kmart will close 72 of its "poorly performing U.S. stores in 23 states, eliminating about 5,800 jobs" (L.A. TIMES, 6/2)....Officials at Boston Garden are trying to figure out "how to please memento- seeking season-ticket holders who want to buy their beloved seats." Garden PR Dir Jo O'Connor said they might open the Garden for a giant "trade-show like auction" (BOSTON MAGAZINE, 6/95 issue).... PSP Sports Marketing, official publisher of NBA HOOP magazine, has produced, in conjunction with the NBA, the league's first ever commemorative magazine specifically for the NBA Finals (PSP).... A consortium of ad agencies and execs called InterBevNet hope to beat Coca-Cola and Pepsi "to the punch" by marketing a coffee/cola drink called Zydecola, which has a double dose of caffeine. The drink will be test marketed in L.A. this summer (AD WEEK, 5/29 issue)....License plates are available for ten of FL's pro sports teams, but not the Bucs and Devil Rays. The "pending change" of the Bucs logo has caused a delay, but both should be available by September (TAMPA TRIBUNE, 6/2).