Raptors Offer Peek At New Logo, Brand Identity Silver Hits On Host Of Topics In "OTL" Interview Cavs Happy With Ticket Lottery Process Wojnarowski Profile Alleges Improper Sourcing Drake Continues Working On Raptors' Rebrand Silver Discusses Future NBA All-Star Sites Hornets, Waste Management Ink Partnership Kings' Ranadive Explains Role In Firing Malone NBA Kings' Ranadive Too Hands-On? Buss Siblings Sit For Extensive Q&A
SBD/2/Sponsorships Advertising Marketing
LUCY, I'M HOME! CLASSIC SHAQ PEPSI SPOT PREMIERS TONIGHT
Published June 2, 1995
A new Pepsi ad showing Shaquille O'Neal in classic footage with Lucille Ball, Cary Grant and Michael Landon premieres this evening on NBC's prime time telecast of the Magic-Pacers. The 60-second ad, created by BBDO, uses some of the same techniques as "Forrest Gump," with special effects allowing Shaq to leave the basketball court and become part of old movies and TV shows on a big screen, such as "I Love Lucy," "North by Northwest," "Bonanza" and "The Honeymooners" (Dottie Enrico, USA TODAY, 6/2). THE SHIRT OFF THEIR BACKS: If the Magic win tonight, "Eastern Conference Champions" T-shirts will "go on sale even before all the champagne bottles pop," according to Gene Yasuda of the ORLANDO SENTINEL. Less than 12 hours after the end of the game, some retailers "plan to be stocked with a range of products." Jon Stern, NBA Marketing spokesperson, told Yasuda that at least eight major NBA licensees have contracted local silkscreen printing companies to make apparel. The SENTINEL has also joined with an NBA licensee to print Magic T-shirts "featuring the front page and sports section" (ORLANDO SENTINEL, 6/2).