Cowboys Owner Jerry Jones said his team will comply with the
NFL's ruling that teams are limited to wearing two uniforms next
season, according to the DALLAS MORNING NEWS.  Jones said the
team has, "for the most part, retired" the white double-star
jersey they most recently wore in the NFC Championship Game last
season.  The Cowboys have informed the NFL they will wear their
traditional white jersey and a never-before-worn blue double-star
model.  NFL Commun. Dir Greg Aiello:  "The policy for this year
is teams will wear only two uniforms.  This applies to all teams,
including the Cowboys" (Ed Werder, DALLAS MORNING NEWS, 5/31).

     A new Pepsi ad showing Shaquille O'Neal in classic footage
with Lucille Ball, Cary Grant and Michael Landon premieres this
evening on NBC's prime time telecast of the Magic-Pacers.  The
60-second ad, created by BBDO, uses some of the same techniques
as "Forrest Gump," with special effects allowing Shaq to leave
the basketball court and become part of old movies and TV shows
on a big screen,  such as "I Love Lucy," "North by Northwest,"
"Bonanza" and "The Honeymooners" (Dottie Enrico, USA TODAY, 6/2).
     THE SHIRT OFF THEIR BACKS:  If the Magic win tonight,
"Eastern Conference Champions" T-shirts will "go on sale even
before all the champagne bottles pop," according to Gene Yasuda
of the ORLANDO SENTINEL.  Less than 12 hours after the end of the
game, some retailers "plan to be stocked with a range of
products."  Jon Stern, NBA Marketing spokesperson, told Yasuda
that at least eight major NBA licensees have contracted local
silkscreen printing companies to make apparel.  The SENTINEL has
also joined with an NBA licensee to print Magic T-shirts
"featuring the front page and sports section" (ORLANDO SENTINEL,
6/2).

     Worth, Inc. has become the first bat manufacturer to
unveil bats made with C405 aluminum alloy -- "the most advanced
aluminum alloy available for civilian use" (Worth)....Kmart will
close 72 of its "poorly performing U.S. stores in 23 states,
eliminating about 5,800 jobs" (L.A. TIMES, 6/2)....Officials at
Boston Garden are trying to figure out "how to please memento-
seeking season-ticket holders who want to buy their beloved
seats."  Garden PR Dir Jo O'Connor said they might open the
Garden for a giant "trade-show like auction" (BOSTON MAGAZINE,
6/95 issue).... PSP Sports Marketing, official publisher of NBA
HOOP magazine, has produced, in conjunction with the NBA, the
league's first ever commemorative magazine specifically for the
NBA Finals (PSP).... A consortium of ad agencies and execs called
InterBevNet hope to beat Coca-Cola and Pepsi "to the punch" by
marketing a coffee/cola drink called Zydecola, which has a double
dose of caffeine.  The drink will be test marketed in L.A. this
summer (AD WEEK, 5/29 issue)....License plates are available for
ten of FL's pro sports teams, but not the Bucs and Devil Rays.
The "pending change" of the Bucs logo has caused a delay, but
both should be available by September (TAMPA TRIBUNE, 6/2).

     MBNA America Bank, N.A. has announced a multi-year
sponsorship agreement for Dover Downs Int'l Speedway's annual
NASCAR Winston Cup and Busch Grand National weekend in September.
The Grand National race will be titled the MNBA 200.  MBNA
already issues NASCAR and IndyCar affinity MasterCards....Darrell
Waltrip's "Racing weekly," a TV program featuring an inside look
at NASCAR racing, can now be seen Friday at 11pm on The Family
Channel.  The program is produced by World Sports
Enterprises....World Connect Communications has been selected as
the Officials prepaid Phone Card provider of IndyCar.  IndyCar
and World Connect hope to distribute team and sponsor phone cards
and other specialty cards...Daytona USA, the interactive
motorsports attraction to be built at the Daytona Int'l Speedway,
has its breaking ground on June 30 with completion expected in a
year (ERNIE SAXTON MOTORSPORTS SPONSORSHIP NEWS).

     Wilson Sporting Goods Co. has announced they will begin to
manufacture platform tennis racquets.  Platform tennis is played
on a court one fourth the size of a tennis court and "enclosed to
shield players from the elements."  Marcraft of Passasic, NJ, is
currently the only major firm producing paddles, but beginning in
September, Wilson will introduce their own line, along with other
accessories such as bags and gloves.  John Embree, Wilson Racquet
Business Dir, said about 30,000 to 40,000 paddles are sold each
year, and that Wilson believes "the company can sell 10,000 to
15,000 of that total" (George Lazarus, CHICAGO TRIBUNE, 6/2).