SBD/2/Sponsorships Advertising Marketing

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         Cowboys Owner Jerry Jones said his team will comply with the
    NFL's ruling that teams are limited to wearing two uniforms next
    season, according to the DALLAS MORNING NEWS.  Jones said the
    team has, "for the most part, retired" the white double-star
    jersey they most recently wore in the NFC Championship Game last
    season.  The Cowboys have informed the NFL they will wear their
    traditional white jersey and a never-before-worn blue double-star
    model.  NFL Commun. Dir Greg Aiello:  "The policy for this year
    is teams will wear only two uniforms.  This applies to all teams,
    including the Cowboys" (Ed Werder, DALLAS MORNING NEWS, 5/31).

    Print | Tags: Dallas Cowboys, NFL

         A new Pepsi ad showing Shaquille O'Neal in classic footage
    with Lucille Ball, Cary Grant and Michael Landon premieres this
    evening on NBC's prime time telecast of the Magic-Pacers.  The
    60-second ad, created by BBDO, uses some of the same techniques
    as "Forrest Gump," with special effects allowing Shaq to leave
    the basketball court and become part of old movies and TV shows
    on a big screen,  such as "I Love Lucy," "North by Northwest,"
    "Bonanza" and "The Honeymooners" (Dottie Enrico, USA TODAY, 6/2).
         THE SHIRT OFF THEIR BACKS:  If the Magic win tonight,
    "Eastern Conference Champions" T-shirts will "go on sale even
    before all the champagne bottles pop," according to Gene Yasuda
    of the ORLANDO SENTINEL.  Less than 12 hours after the end of the
    game, some retailers "plan to be stocked with a range of
    products."  Jon Stern, NBA Marketing spokesperson, told Yasuda
    that at least eight major NBA licensees have contracted local
    silkscreen printing companies to make apparel.  The SENTINEL has
    also joined with an NBA licensee to print Magic T-shirts
    "featuring the front page and sports section" (ORLANDO SENTINEL,

    Print | Tags: Indiana Pacers, NBA, NBC, Orlando Magic, PepsiCo

         Worth, Inc. has become the first bat manufacturer to
    unveil bats made with C405 aluminum alloy -- "the most advanced
    aluminum alloy available for civilian use" (Worth)....Kmart will
    close 72 of its "poorly performing U.S. stores in 23 states,
    eliminating about 5,800 jobs" (L.A. TIMES, 6/2)....Officials at
    Boston Garden are trying to figure out "how to please memento-
    seeking season-ticket holders who want to buy their beloved
    seats."  Garden PR Dir Jo O'Connor said they might open the
    Garden for a giant "trade-show like auction" (BOSTON MAGAZINE,
    6/95 issue).... PSP Sports Marketing, official publisher of NBA
    HOOP magazine, has produced, in conjunction with the NBA, the
    league's first ever commemorative magazine specifically for the
    NBA Finals (PSP).... A consortium of ad agencies and execs called
    InterBevNet hope to beat Coca-Cola and Pepsi "to the punch" by
    marketing a coffee/cola drink called Zydecola, which has a double
    dose of caffeine.  The drink will be test marketed in L.A. this
    summer (AD WEEK, 5/29 issue)....License plates are available for
    ten of FL's pro sports teams, but not the Bucs and Devil Rays.
    The "pending change" of the Bucs logo has caused a delay, but
    both should be available by September (TAMPA TRIBUNE, 6/2).

    Print | Tags: Coca-Cola, NBA, PepsiCo, Tampa Bay Buccaneers, Tampa Bay Rays

         MBNA America Bank, N.A. has announced a multi-year
    sponsorship agreement for Dover Downs Int'l Speedway's annual
    NASCAR Winston Cup and Busch Grand National weekend in September.
    The Grand National race will be titled the MNBA 200.  MBNA
    already issues NASCAR and IndyCar affinity MasterCards....Darrell
    Waltrip's "Racing weekly," a TV program featuring an inside look
    at NASCAR racing, can now be seen Friday at 11pm on The Family
    Channel.  The program is produced by World Sports
    Enterprises....World Connect Communications has been selected as
    the Officials prepaid Phone Card provider of IndyCar.  IndyCar
    and World Connect hope to distribute team and sponsor phone cards
    and other specialty cards...Daytona USA, the interactive
    motorsports attraction to be built at the Daytona Int'l Speedway,
    has its breaking ground on June 30 with completion expected in a

    Print | Tags: Anheuser Busch, NASCAR

         Wilson Sporting Goods Co. has announced they will begin to
    manufacture platform tennis racquets.  Platform tennis is played
    on a court one fourth the size of a tennis court and "enclosed to
    shield players from the elements."  Marcraft of Passasic, NJ, is
    currently the only major firm producing paddles, but beginning in
    September, Wilson will introduce their own line, along with other
    accessories such as bags and gloves.  John Embree, Wilson Racquet
    Business Dir, said about 30,000 to 40,000 paddles are sold each
    year, and that Wilson believes "the company can sell 10,000 to
    15,000 of that total" (George Lazarus, CHICAGO TRIBUNE, 6/2).

    Print | Tags: Wilson Sporting Goods
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